Benefits you’ll only find here
10% off Asda pet insurance
10% off selected Asda Pharmacy services
10% off Asda Tyres
10% off Asda Travel insurance
20% off Asda Mobile bundles
Insight ManagerData and Data Science
Asda places data at the core of its decision‑making and we’re looking for an Insight Manager to lead and elevate customer insight across our ecommerce business.
In this role, you will own the strategic insight agenda for ecommerce, ensuring high‑quality, commercially focused analysis informs decisions across trading, customer experience, marketing, and online operations. You will lead the understanding of customer behaviour across the full digital journey, from browse to basket to checkout to last mile, identifying opportunities to improve conversion, loyalty, online spend, and overall ecommerce performance.
You will be accountable for shaping, prioritising, and delivering analytical work that drives measurable commercial outcomes, ensuring insight is embedded into day‑to‑day trading and long‑term strategic planning. You will also play a key role in developing analytical capability within the team, supporting analysts and data scientists to deliver robust, actionable insight.
What You’ll Lead & Deliver
Drive Ecommerce Performance
- Set and deliver the insight strategy that improves key online metrics including conversion, basket size, customer retention, and customer loyalty.
- Partner with Trading and Performance teams to identify growth opportunities and influence optimisation decisions.
Customer & Journey Analytics
- Lead the understanding of end‑to‑end customer journeys across web and app.
- Identify friction points, drop‑offs, and behavioural trends that shape customer experience and commercial outcomes.
Advanced Analytics, Measurement & Experimentation
- Oversee the design and evaluation of trials, marketing campaigns, and onsite changes using SQL, Python, and large‑scale datasets.
- Champion A/B testing, experimentation frameworks, and continuous optimisation across ecommerce.
End‑to‑End Analytical Ownership
- Manage the full lifecycle of analytical projects - from scoping and prioritisation through to delivery and stakeholder adoption.
- Ensure outputs are robust, timely, and aligned to ecommerce priorities and trading cycles.
Stakeholder Leadership
- Build strong relationships with ecommerce, finance, marketing, and operations teams.
- Influence decision‑making through clear storytelling, commercial framing, and actionable recommendations.
- Act as the senior voice for customer insight in cross‑functional forums.
Customer Segmentation & Personalisation
- Lead the development, maintenance, and application of customer segmentation models.
- Ensure segmentation is embedded across marketing, personalisation, and decision‑making processes.
Develop Best Practice & Team Capability
- Champion high analytical standards, data quality, and consistent methodologies.
- Coach and support analysts and data scientists, helping them grow technical capability, commercial thinking, and stakeholder influence.
- Contribute to building a high‑performing, collaborative insight culture.
What You’ll Need
Essential Skills & Experience
- Strong experience in Retail, Ecommerce, or Customer Insight leadership roles.
- Proficiency in SQL and or Python and comfort working with large‑scale customer and transactional datasets.
- Deep understanding of ecommerce performance metrics (conversion, traffic, item metrics, retention).
- Strong grasp of customer behaviour in online retail environments.
- Proven experience measuring retail trading performance and evaluating commercial initiatives.
- Exceptional ability to translate complex data into clear, actionable insight for senior stakeholders.
- Confidence influencing both technical and non‑technical audiences.
- Experience leading end‑to‑end analytical delivery and managing multiple priorities.
- Degree in a numerate or analytical field (Mathematics, Statistics, Computer Science) preferred.
Desirable
- Experience with digital analytics tools and customer journey analysis.
- Familiarity with A/B testing and experimentation frameworks.
- Experience with cloud platforms such as Azure or Databricks.
- Knowledge of BI tools (e.g., Power BI).
- Exposure to Agile ways of working (Jira, Confluence).
Why Join Us?
- Lead insight that directly shapes ecommerce growth and customer experience.
- Be part of a fast‑paced analytics & Data Science team at the heart of online retail.
- Access modern tooling and large‑scale customer datasets.
- Flexible hybrid working in a collaborative, supportive environment.
- Opportunities to grow leadership capability, technical expertise, and commercial impact.
Everything you'll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
Discretionary company bonus
Company pension up to 7% matched
Company Car allowance of £5,700
15% colleague discount in store and online
Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
Find your everything
Apply here
Why Asda?
We’re a really values-led organisation. Our mission means we encourage everyone to be open and honest. We work creatively and collaboratively with each other, valuing everyone’s input. We get on with things, we make them happen. As so many people across the UK rely on us, we have to.
Our Creating Change for Better programme tackles the major challenges facing our business and society today and guides our efforts on where we can make the biggest difference by reducing our environmental footprint, creating healthier products and supporting our communities.
Big businesses like ours offer big opportunities. With more than 1,000 stores across the UK, from superstores and Asda Living to petrol stations, as well as depots and Express stores. £60m+ in revenue taken every day. We conduct £300m worth of transactions every week. Our website handles 2 million transactions a month. And 75% of the UK shop in Asda every year.
Rewards and Recognition
Free remote GP service
Available to you, your partner and your children, 24/7, year round.
Pension
Save for retirement with contributions paid into your pension account by you and Asda.
Free physiotherapy consultations
Helping you and your partner take care of yourselves with 8 free sessions per year.
Colleague discounts
15% off at our stores - get discounts on groceries and George all year round.
Car cash allowance
Eligible colleagues will receive a cash allowance as part of their benefits package. In addition, all salaried colleagues can choose to register for the Salary Sacrifice Electric Car scheme*.
(*Conditions apply)
Mortgage advice
Whether you’re a first-time buyer, renewing your mortgage, looking at buy to lets, or simply after some advice in getting a mortgage, get free* unbiased advice through the Mortgage Advice Bureau (MAB), one the UKs largest mortgage brokers.
Confidential support helpline
Find free emotional, practical, and financial support that’s fully confidential, through a helpline that’s available 24/7, year round.
Cycle to work
Buy a bike through this scheme and save on tax and national insurance.
Financial support
Find financial wellbeing tools and support, including the ability to stream your pay.
Free eye tests
Head to our in store opticians for a free checkup and take care of your vision.
Bonus
Sharing our success with a discretionary bonus scheme for salaried colleagues that really rewards your contributions.
Cancer support
Guidance and support for you and your family, from before diagnosis, to treatment and beyond.
Paid time off
From holiday to sick leave and other types of leave, such as parental leave.
Mental health support
Access free mental health support for you and your family.
Support and advice with care
If you’re supporting older family or friends with care and support, find free, confidential information, expert support, and guidance about later life care for your loved ones through the Legal & General Care Concierge service.
Hybrid working
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots
Save money on every day spends
Access to hundreds of high-street discounted Vouchers, discounts on days out, gym memberships, airport parking, and more
Setting your loved ones up for the future
As part of the team, you’ll get life assurance.
Guaranteed contracted hours
All colleagues are guaranteed weekly contracted hours / guaranteed weekly shifts via their contract of employment which is agreed with the hiring manager.
Holiday buying
Once a year our salaried colleagues are able to buy up to 5 additional days holiday via salary sacrifice (subject to eligibility).
Everything that makes us different, makes us Asda
Our colleague-led inclusion networks, including our DisAbility, Race & Ethnicity, Women at Asda, LGBTQIA+, and our Wellbeing Network, are all about giving our colleagues a space to share their stories, experiences, and perspective. Supported by our dedicated Executive Ambassadors and led by our ten passionate co-chairs, our Networks help us make changes that make life better for every colleague.
Transforming communities and changing lives
Our stores, distribution centres, and head offices work in local communities across the UK – and we want to be a real part of making a difference for them. From our amazing 400 Community Champions to our charity, The Asda Foundation, we’ve got loads of ways to help local groups and charities. Our outreach programmes, grants, and Community Champions are all about listening to our communities’ needs – to shape projects and initiatives that will make a real impact for local people.
Our commitment to the Armed Forces
Here at Asda, we’re dedicated to helping the Armed Forces rediscover their everything after service. We guarantee interviews for people who have left service and meet the minimum criteria for a role, provide leave for reservists’ training, support for cadet training, and employment opportunities for their partners. And that’s why we have over a thousand new colleagues from the Armed Forces Service Leaver Community join us every year.
Data and Data Analytics roles
Making huge strides ahead with brand new systems, from AI to cloud computing, our Data & Data Analytics teams are leading us into the next generation of data.
Partnering with Women In Data
Since we’re a partner of Women in Data, a number of our data colleagues recently attended their flagship event, where they were presented with an award for partner of the quarter (Q1 2024).
We won the award for our strong continued partnership and more recently the work we have done in going out to local schools to help engage with the younger generation to try and inspire girls into a career in data. So far we have touched in excess of 300 students with fantastic engagement and feedback, we have even been asked to show other partners how to best approach this due to the great job we are doing in the space.
Work where it works
Here at Asda, we think that the best way to work is to do it where it works best. That’s why all of our teams who are able to work from home, work with each other to figure out a pattern that works for you all, and the business needs. So you can get the most out of work, whether that’s at home, the office, or both.