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Experimentation & Optimisation Coordinator - 12 Month Fixed termData and Data Science
At Asda, we're focused on creating the best possible online experience for our customers. We're looking for an experienced Experimentation & Optimisation Coordinator to join our Digital team on a 12 month fixed term basis to cover maternity leave. You'll be helping to shape and improve the customer journey across George.com.
This is a fantastic opportunity for someone who loves combining data, creativity and customer insight to deliver meaningful results. You'll work on high-profile optimisation and personalisation projects, collaborating with stakeholders across Digital, Product, UX and Trading teams to continuously improve the online shopping experience.
This role is based at Asda House, Leeds, with an expectation to work 3 days a week in the office.
What you'll be doing
As an Experimentation & Optimisation Coordinator, you'll take ownership of A/B testing and personalisation activity across George.com, helping us identify opportunities, validate ideas and drive improvements in customer experience and conversion.
You'll:
- Develop and deliver A/B testing strategies and experimentation roadmaps
- Identify optimisation opportunities using customer insight, analytics and performance data
- Design, implement and monitor experiments across the website
- Analyse test results and provide clear recommendations to stakeholders
- Manage and optimise product recommendation strategies and personalisation activity
- Partner closely with Product, UX, Design and Digital teams to support key initiatives
- Use customer behaviour data to identify journey pain points and opportunities for improvement
- Present findings and recommendations to senior stakeholders
- Balance multiple priorities across BAU activity and strategic change programmes
About you
We're looking for someone who can hit the ground running and bring proven experimentation experience from an eCommerce environment.
You'll ideally have:
- Hands-on experience delivering A/B testing and experimentation programmes
- Strong understanding of conversion rate optimisation (CRO)
- Experience using experimentation platforms such as Monetate, Optimizely, Adobe Target, VWO or similar
- Strong analytical skills with the ability to interpret data and turn insight into action
- Experience using Google Analytics (GA4)
- Exposure to tools such as Contentsquare or similar customer experience platforms
- Good understanding of eCommerce KPIs including conversion rate, engagement and bounce rate
- Excellent stakeholder management and communication skills
- The ability to influence, challenge and collaborate with a wide range of teams
- A proactive, organised and adaptable approach to work
Why join Asda?
This role offers the chance to work within one of the UK's largest retailers, giving you exposure to large-scale digital optimisation programmes and a broad range of stakeholders across the business.
You'll enjoy:
- A varied role where you can be analytical, strategic and creative
- The opportunity to make a visible impact on the customer experience
- Fast feedback loops and the ability to see the results of your work quickly
- Exposure to senior stakeholders and key digital initiatives
- Working within a collaborative and supportive team environment
- Experience that will strengthen your career in experimentation, optimisation and digital analytics
If you're passionate about experimentation, customer experience and using data to drive meaningful change, we'd love to hear from you.
Please contact clare.tempest@asda.uk if you have any questions.
Everything you'll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
Discretionary company bonus
Company pension up to 7% matched
15% colleague discount in store and online
Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
Find your everything
Apply here
Why Asda?
We’re a really values-led organisation. Our mission means we encourage everyone to be open and honest. We work creatively and collaboratively with each other, valuing everyone’s input. We get on with things, we make them happen. As so many people across the UK rely on us, we have to.
Our Creating Change for Better programme tackles the major challenges facing our business and society today and guides our efforts on where we can make the biggest difference by reducing our environmental footprint, creating healthier products and supporting our communities.
Big businesses like ours offer big opportunities. With more than 1,000 stores across the UK, from superstores and Asda Living to petrol stations, as well as depots and Express stores. £60m+ in revenue taken every day. We conduct £300m worth of transactions every week. Our website handles 2 million transactions a month. And 75% of the UK shop in Asda every year.
Be yourself at Asda
We're committed to creating a workplace where everyone feels welcome, valued and able to achieve their potential.
We want every candidate to have a fair opportunity to show us what they can bring to the role. If you need any support or adjustments during the recruitment process, we'll work with you to make sure you have the support you need.
Need support? Visit our Help Page, select the People Services icon and choose Candidate Query. Tell us how we can help.
Rewards and Recognition
Free remote GP service
Available to you, your partner and your children, 24/7, year round.
Pension
Save for retirement with contributions paid into your pension account by you and Asda.
Free physiotherapy consultations
Helping you and your partner take care of yourselves with 8 free sessions per year.
Colleague discounts
15% off at our stores - get discounts on groceries and George all year round.
Car cash allowance
Eligible colleagues will receive a cash allowance as part of their benefits package. In addition, all salaried colleagues can choose to register for the Salary Sacrifice Electric Car scheme*.
(*Conditions apply)
Mortgage advice
Whether you’re a first-time buyer, renewing your mortgage, looking at buy to lets, or simply after some advice in getting a mortgage, get free* unbiased advice through the Mortgage Advice Bureau (MAB), one the UKs largest mortgage brokers.
Confidential support helpline
Find free emotional, practical, and financial support that’s fully confidential, through a helpline that’s available 24/7, year round.
Cycle to work
Buy a bike through this scheme and save on tax and national insurance.
Financial support
Find financial wellbeing tools and support, including the ability to stream your pay.
Free eye tests
Head to our in store opticians for a free checkup and take care of your vision.
Bonus
Sharing our success with a discretionary bonus scheme for salaried colleagues that really rewards your contributions.
Cancer support
Guidance and support for you and your family, from before diagnosis, to treatment and beyond.
Paid time off
From holiday to sick leave and other types of leave, such as parental leave.
Mental health support
Access free mental health support for you and your family.
Support and advice with care
If you’re supporting older family or friends with care and support, find free, confidential information, expert support, and guidance about later life care for your loved ones through the Legal & General Care Concierge service.
Hybrid working
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots
Save money on every day spends
Access to hundreds of high-street discounted Vouchers, discounts on days out, gym memberships, airport parking, and more
Setting your loved ones up for the future
As part of the team, you’ll get life assurance.
Guaranteed contracted hours
All colleagues are guaranteed weekly contracted hours / guaranteed weekly shifts via their contract of employment which is agreed with the hiring manager.
Holiday buying
Once a year our salaried colleagues are able to buy up to 5 additional days holiday via salary sacrifice (subject to eligibility).
Everything that makes us different, makes us Asda
Our colleague-led inclusion networks, including our DisAbility, Race & Ethnicity, Women at Asda, LGBTQIA+, and our Wellbeing Network, are all about giving our colleagues a space to share their stories, experiences, and perspective. Supported by our dedicated Executive Ambassadors and led by our ten passionate co-chairs, our Networks help us make changes that make life better for every colleague.
Transforming communities and changing lives
Our stores, distribution centres, and head offices work in local communities across the UK – and we want to be a real part of making a difference for them. From our amazing 400 Community Champions to our charity, The Asda Foundation, we’ve got loads of ways to help local groups and charities. Our outreach programmes, grants, and Community Champions are all about listening to our communities’ needs – to shape projects and initiatives that will make a real impact for local people.
Our commitment to the Armed Forces
Here at Asda, we’re dedicated to helping the Armed Forces rediscover their everything after service. We guarantee interviews for people who have left service and meet the minimum criteria for a role, provide leave for reservists’ training, support for cadet training, and employment opportunities for their partners. And that’s why we have over a thousand new colleagues from the Armed Forces Service Leaver Community join us every year.
Data and Data Analytics roles
Making huge strides ahead with brand new systems, from AI to cloud computing, our Data & Data Analytics teams are leading us into the next generation of data.
Partnering with Women In Data
Since we’re a partner of Women in Data, a number of our data colleagues recently attended their flagship event, where they were presented with an award for partner of the quarter (Q1 2024).
We won the award for our strong continued partnership and more recently the work we have done in going out to local schools to help engage with the younger generation to try and inspire girls into a career in data. So far we have touched in excess of 300 students with fantastic engagement and feedback, we have even been asked to show other partners how to best approach this due to the great job we are doing in the space.
Work where it works
Here at Asda, we think that the best way to work is to do it where it works best. That’s why all of our teams who are able to work from home, work with each other to figure out a pattern that works for you all, and the business needs. So you can get the most out of work, whether that’s at home, the office, or both.