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Campaign ManagerHead Office
In this role, you will be responsible for the end to end plan, do and review process for your designated Marketing Campaigns across the Marketing Calendar. This includes writing the agency brief, developing the creative idea and media plan, managing production and TV shoots, delivering all of the assets aligned to this plan in an integrated way, managing all approvals and stakeholder engagement, and conducting a thorough evaluation on the campaign performance. You will manage a Campaign Planner.
As a Campaign Manager, you will be responsible for your campaign across the plan, do, review cycle as follows:
Plan:
- Working with the Trade Marketing Planning team to understand the business objectives, target customers & overall proposition for the activity
- Writing the combined media and creative agency brief, using key information from Trade Marketing team as well as agency specific detail and deliverables
- Managing the creative & media agency responses to brief, including co-ordinating stakeholder feedback and providing this in a timely manner
- Overseeing the end-to-end critical path until launch of the campaign, ensuring all key milestones and deadlines are achieved
- Cascading all key campaign information to owned and earned channel teams
- Co-ordinating and managing all key sign offs and meetings with stakeholders
Do:
- Working with creative and media agencies to get build detailed plans by channel
- Executing against these plans across paid channels as required - TV, BVOD / VOD, YouTube, Radio, Press, Digital display, partnerships – working with both the in-house studio and external agency teams to create assets by channel
- For TV campaigns - responsible for managing pre-production all the pre-production preparation, including approval of shoot locations, talent, contracts and directors’ treatments as well as working with relevant teams to secure samples; store teams for in-store shoot preparation; and George & GM teams for samples / creative input. Attending shoots and managing creative approvals on set.
- For campaigns requiring photography, working with the Photography lead to ensure all photography requirements are captured for shoot, working together on treatments, and attending PPM’s and shoots
- Briefing testing requirements to Insight agencies and building in feedback to creative development process
- Briefing commercial teams to provide detailed TV hero product nominations and full product nomination detail for use across all channels – making recommendations on what to feature by channel and getting this signed of at VP level
- Running the channel mapping sessions, allocating messages and product nominations by channels & bookings on the media plans
- Managing all reviews of creative and media through relevant meetings, including running the walk the wall session with VP of Marketing
- Supporting with budget management – having oversight of total production and media budgets by campaign and working with these, raising PO’s and flagging any risks / opportunities
- Working with colleague Comms to organise any colleague launch event activity such as atrium events, including pulling presentations together
Review:
- Responsible for pulling together full post campaign analysis, with input from agencies, commercial teams, insight and owned and earned channel owners, making recommendations for future campaigns
- Conducting full wash up of ways of working and recommending improvements to process
Management responsibilities:
- Line management of Campaign Planner – including objectives setting, conducting CPI’s, ensuring individuals are motivated and have clear development plans in place, supporting with any HR issues
- Working with peers in the team to manage and allocate resource across the team to manage workload
- Producing / contributing to ad hoc requests for presentations from senior leaders
- Keeping SharePoint sites up to date and organised
- Contributing to the weekly performance pack
Essential Skills & Experience:
- End to end campaign experience across paid channels, strong understanding of the campaign development process across creative & media
- Experience managing TV productions
- Ability to plan and strategise
- Strategically minded, strong problem solver and works collaboratively
- Excellent organisational skills
- Highly effective at communicating to all levels of stakeholders
- Agency management experience
- Strong presentation skills, including presenting work to key stakeholders in meetings
- Ability to manage critical paths and deadlines
- Used to working in a fast-paced environment with a strong ability to multi-task and managing multiple priorities
- Ability to work in fast paced environment and respond to change and last-minute requests
- Can keep calm under pressure
- Able to manage a small team & agencies
Everything you'll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
Discretionary company bonus
Company pension up to 7% matched
Company Car allowance of £5,700
15% colleague discount in store and online
Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
Find your everything
Apply here
Why Asda?
We’re a really values-led organisation. Our mission means we encourage everyone to be open and honest. We work creatively and collaboratively with each other, valuing everyone’s input. We get on with things, we make them happen. As so many people across the UK rely on us, we have to.
Our Creating Change for Better programme tackles the major challenges facing our business and society today and guides our efforts on where we can make the biggest difference by reducing our environmental footprint, creating healthier products and supporting our communities.
Big businesses like ours offer big opportunities. With more than 1,000 stores across the UK, from superstores and Asda Living to petrol stations, as well as depots and Express stores. £60m+ in revenue taken every day. We conduct £300m worth of transactions every week. Our website handles 2 million transactions a month. And 75% of the UK shop in Asda every year.
Rewards and Recognition
Free remote GP service
Available to you, your partner and your children, 24/7, year round.
Pension
Save for retirement with contributions paid into your pension account by you and Asda.
Free physiotherapy consultations
Helping you and your partner take care of yourselves with 8 free sessions per year.
Colleague discounts
15% off at our stores - get discounts on groceries and George all year round.
Car cash allowance
Eligible colleagues will receive a cash allowance as part of their benefits package. In addition, all salaried colleagues can choose to register for the Salary Sacrifice Electric Car scheme*.
(*Conditions apply)
Mortgage advice
Whether you’re a first-time buyer, renewing your mortgage, looking at buy to lets, or simply after some advice in getting a mortgage, get free* unbiased advice through the Mortgage Advice Bureau (MAB), one the UKs largest mortgage brokers.
Confidential support helpline
Find free emotional, practical, and financial support that’s fully confidential, through a helpline that’s available 24/7, year round.
Cycle to work
Buy a bike through this scheme and save on tax and national insurance.
Financial support
Find financial wellbeing tools and support, including the ability to stream your pay.
Free eye tests
Head to our in store opticians for a free checkup and take care of your vision.
Bonus
Sharing our success with a discretionary bonus scheme for salaried colleagues that really rewards your contributions.
Cancer support
Guidance and support for you and your family, from before diagnosis, to treatment and beyond.
Paid time off
From holiday to sick leave and other types of leave, such as parental leave.
Mental health support
Access free mental health support for you and your family.
Support and advice with care
If you’re supporting older family or friends with care and support, find free, confidential information, expert support, and guidance about later life care for your loved ones through the Legal & General Care Concierge service.
Hybrid working
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots
Save money on every day spends
Access to hundreds of high-street discounted Vouchers, discounts on days out, gym memberships, airport parking, and more
Setting your loved ones up for the future
As part of the team, you’ll get life assurance.
Guaranteed contracted hours
All colleagues are guaranteed weekly contracted hours / guaranteed weekly shifts via their contract of employment which is agreed with the hiring manager.
Holiday buying
Once a year our salaried colleagues are able to buy up to 5 additional days holiday via salary sacrifice (subject to eligibility).
Everything that makes us different, makes us Asda
Our colleague-led inclusion networks, including our DisAbility, Race & Ethnicity, Women at Asda, LGBTQIA+, and our Wellbeing Network, are all about giving our colleagues a space to share their stories, experiences, and perspective. Supported by our dedicated Executive Ambassadors and led by our ten passionate co-chairs, our Networks help us make changes that make life better for every colleague.
Transforming communities and changing lives
Our stores, distribution centres, and head offices work in local communities across the UK – and we want to be a real part of making a difference for them. From our amazing 400 Community Champions to our charity, The Asda Foundation, we’ve got loads of ways to help local groups and charities. Our outreach programmes, grants, and Community Champions are all about listening to our communities’ needs – to shape projects and initiatives that will make a real impact for local people.
Our commitment to the Armed Forces
Here at Asda, we’re dedicated to helping the Armed Forces rediscover their everything after service. We guarantee interviews for people who have left service and meet the minimum criteria for a role, provide leave for reservists’ training, support for cadet training, and employment opportunities for their partners. And that’s why we have over a thousand new colleagues from the Armed Forces Service Leaver Community join us every year.
Head Office roles
Thinking bigger, looking forwards, and always asking what’s next, Our Head Office teams aren’t afraid to challenge how we think, and embrace fresh perspectives, experiences, and change – all to keep us growing.
Asda House
The heart of everything Asda in the centre of Leeds, Asda House is full of collaborative workspaces and meeting rooms where teams work together to deliver real value for ordinary working people.
It’s home to its own Leon restaurant, where you can get discounted food and drinks, as well as two shops and a staff discount store, where you can sometimes snap up some real end of season bargains. We also have regular atrium events, where you’ll often have a chance to sample new products, and play host to exciting celebrity guests. And you can park your car for free in our onsite parking, with electric charging points just over the road.
If you're looking for a new opportunity and you want a challenge within a fast-paced environment with great culture then a role at Asda would be ideal for you.
Polly,
Commercial and Propositions Lead
The flexibility is great, I can attend school events like sports days and I can go for my morning run when I'm working from home and in the office as they have showers.
Tom,
Seasonal Packaging Design Specialist
The role is really varied and diverse. You get involved in so many different things! Everyone is so supportive and really cares about your personal development.
Hayley,
Buying Manager
Work where it works
Here at Asda, we think that the best way to work is to do it where it works best. That’s why all of our teams who are able to work from home, work with each other to figure out a pattern that works for you all, and the business needs. So you can get the most out of work, whether that’s at home, the office, or both.