Our Culture

We’re a really values-led organisation. Our mission means we encourage everyone to be open and honest. We work creatively and collaboratively with each other, valuing everyone’s input. We get on with things, we make them happen. As so many people across the UK rely on us, we have to.

Our Creating Change for Better programme tackles the major challenges facing our business and society today and guides our efforts on where we can make the biggest difference by reducing our environmental footprint, creating healthier products and supporting our communities.

Our Imagination

We embrace change at Asda. We’re always looking to find better ways to do what we do, and do things we haven’t yet done. Even do things no one has ever done. That’s what reimagining retail is all about.

A great example is how we’re increasingly bringing in new partners to work with us. By joining forces with like minded businesses and complimentary brands, we can offer our customers a larger range of products, all under the same Asda roof!

But, whatever we think of, we always have the same goal, to make life easier for our customers.

What do you think would make life better for customers? Come and tell us. We might make it happen. Anything is possible at Asda.