Sam H General Store Manager

"“I’ve been given great support through coaching, training, and being encouraged to step outside of my comfort zone. Asda has always backed me to keep developing and progressing.""

Sam's journey

What inspired you to join Asda, and what keeps you here today?

In all honesty I joined Asda as a meat colleague looking to save some money to go travelling. What kept me here was the teams I've worked with and the opportunities Asda has provided for me. I never did go travelling!

What does a typical day look like for you as a Store Manager?

No two days are ever the same. My focus is on supporting the team, making sure our customers have a great shopping experience, and finding opportunities to make a difference.

How do you and your team make a difference for customers every day?

We know that for many people, we're part of their daily routine, so every interaction matters. By working together, staying approachable, and taking pride in what we do, we create a welcoming store where customers can find what they need and leave with a positive experience.

Can you tell us about your Asda career journey?

In 2015, I joined Asda Swindon as a meat colleague, and since then I've been lucky to do most trading manager roles. I've been a General Store Manager for around 4 years now, working across most of the South West before recently returning to the North division.

How has Asda supported your development and growth?

I've been given great support through coaching, training, and leaders who have encouraged me to step outside my comfort zone. Asda has always backed me to keep developing and progressing. I still remember the first conversation a Manager had with me when I was a colleague, and that they believed I had potential to do more!

What has been your proudest achievement or standout career moment at Asda?

Personally, for me I think it's seeing the development of past colleagues. I have a few people who I remember hiring as colleagues and giving their first TL or manager job. Now it's really rewarding to see how far they've come in their career. Knowing I've played a small part in their career is incredibly rewarding.

What skills do you think are most important for success in Retail Store Management?

It may sound cliche but the desire to win and be the best! Communication, resilience, and the ability to build strong relationships are essential. Being adaptable and leading by example also helps create a positive environment where people can thrive.

What advice would you give to someone considering a Store Management career at Asda?

Be yourself, stay curious, and don't be afraid to take on new challenges! If you enjoy working with people and making a difference every day, it's a fantastic career.

What makes Asda different from other retailers?

For me its the culture - Other retailers try to copy it and they can't. Everybody who works at Asda knows what I mean...

What does great leadership look like to you?

Great leadership is about being visible, listening to your team, and leading with honesty and respect. It's about creating an environment where everyone feels valued and empowered to do their best. High challenge & high support!

Everything Basket

Here's your personalised career basket with pages chosen for you based on your selections.