Benefits you’ll only find here
10% off Asda pet insurance
10% off selected Asda Pharmacy services
10% off Asda Tyres
10% off Asda Travel insurance
20% off Asda Mobile bundles
Performance Media & CRM Manager - FTCHead Office
This is a 12 month maternity cover
“Let’s find your role”
Looking for an experienced Performance Media and CRM Manager to join our Customer team, with a focus on driving customer acquisition, engagement and retention across our Clothing and Home categories.
This role is ideal for someone who combines strategic thinking with hands-on execution, has a deep understanding of performance channels and CRM best practice, and enjoys working cross-functionally in a fast-paced retail environment.
You will:
- Own the strategy, planning and delivery of performance media and CRM campaigns across both clothing and home
- Manage and develop two direct reports, supporting their growth and delivery
- Work closely with external media and CRM agencies to brief, optimise and review channel performance (including Paid Search, Paid Social, Display, Affiliates, and Email)
- Collaborate with internal teams across brand, trading, e-commerce, creative and analytics to deliver integrated campaigns
- Use data and insights to inform targeting, segmentation, and personalisation strategies across CRM and performance channels
- Complete weekly reporting of CRM performance, analyse KPIs and make recommendations for future campaigns.
- Lead test and learn roadmaps to improve campaign efficiency, engagement and customer value
- Partner with agency teams to monitor performance media KPIs and extract actionable insights
- Champion customer-first thinking and ensure all activity aligns with wider brand strategy and commercial goals
"Let's find out about you”
- Proven experience in managing multi-channel performance media (especially Paid Search and Paid Social) and CRM programmes in a retail or e-commerce environment Experience in Fashion or Home preferred but not essential.
- Strong agency management experience across both media and tech partners
- A strategic mindset with the ability to interpret data and turn insights into action
- Confident using performance and customer data to influence decision-making and stakeholder conversations
- Comfortable building relationships and working with cross-functional teams including trading, e-commerce, brand, and analytics
- Line management experience with the ability to support and develop a team
- Strong communication, planning and organisation skills
- A self-starter who thrives in a fast-paced, commercial environment
- Previous experience managing multimillion-pound performance media budgets
Everything you'll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
Discretionary company bonus
Company pension up to 7% matched
Company Car allowance of £5,700
15% colleague discount in store and online
Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
Find your everything
Apply here
Why Asda?
We’re a really values-led organisation. Our mission means we encourage everyone to be open and honest. We work creatively and collaboratively with each other, valuing everyone’s input. We get on with things, we make them happen. As so many people across the UK rely on us, we have to.
Our Creating Change for Better programme tackles the major challenges facing our business and society today and guides our efforts on where we can make the biggest difference by reducing our environmental footprint, creating healthier products and supporting our communities.
Big businesses like ours offer big opportunities. With more than 1,000 stores across the UK, from superstores and Asda Living to petrol stations, as well as depots and Express stores. £60m+ in revenue taken every day. We conduct £300m worth of transactions every week. Our website handles 2 million transactions a month. And 75% of the UK shop in Asda every year.
Rewards and Recognition
Free remote GP service
Available to you, your partner and your children, 24/7, year round.
Pension
Save for retirement with contributions paid into your pension account by you and Asda.
Free physiotherapy consultations
Helping you and your partner take care of yourselves with 8 free sessions per year.
Colleague discounts
15% off at our stores - get discounts on groceries and George all year round.
Car cash allowance
Eligible colleagues will receive a cash allowance as part of their benefits package. In addition, all salaried colleagues can choose to register for the Salary Sacrifice Electric Car scheme*.
(*Conditions apply)
Mortgage advice
Whether you’re a first-time buyer, renewing your mortgage, looking at buy to lets, or simply after some advice in getting a mortgage, get free* unbiased advice through the Mortgage Advice Bureau (MAB), one the UKs largest mortgage brokers.
Confidential support helpline
Find free emotional, practical, and financial support that’s fully confidential, through a helpline that’s available 24/7, year round.
Cycle to work
Buy a bike through this scheme and save on tax and national insurance.
Financial support
Find financial wellbeing tools and support, including the ability to stream your pay.
Free eye tests
Head to our in store opticians for a free checkup and take care of your vision.
Bonus
Sharing our success with a discretionary bonus scheme for salaried colleagues that really rewards your contributions.
Cancer support
Guidance and support for you and your family, from before diagnosis, to treatment and beyond.
Paid time off
From holiday to sick leave and other types of leave, such as parental leave.
Mental health support
Access free mental health support for you and your family.
Support and advice with care
If you’re supporting older family or friends with care and support, find free, confidential information, expert support, and guidance about later life care for your loved ones through the Legal & General Care Concierge service.
Hybrid working
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots
Save money on every day spends
Access to hundreds of high-street discounted Vouchers, discounts on days out, gym memberships, airport parking, and more
Setting your loved ones up for the future
As part of the team, you’ll get life assurance.
Guaranteed contracted hours
All colleagues are guaranteed weekly contracted hours / guaranteed weekly shifts via their contract of employment which is agreed with the hiring manager.
Holiday buying
Once a year our salaried colleagues are able to buy up to 5 additional days holiday via salary sacrifice (subject to eligibility).
Everything that makes us different, makes us Asda
Our colleague-led inclusion networks, including our DisAbility, Race & Ethnicity, Women at Asda, LGBTQIA+, and our Wellbeing Network, are all about giving our colleagues a space to share their stories, experiences, and perspective. Supported by our dedicated Executive Ambassadors and led by our ten passionate co-chairs, our Networks help us make changes that make life better for every colleague.
Transforming communities and changing lives
Our stores, distribution centres, and head offices work in local communities across the UK – and we want to be a real part of making a difference for them. From our amazing 400 Community Champions to our charity, The Asda Foundation, we’ve got loads of ways to help local groups and charities. Our outreach programmes, grants, and Community Champions are all about listening to our communities’ needs – to shape projects and initiatives that will make a real impact for local people.
Our commitment to the Armed Forces
Here at Asda, we’re dedicated to helping the Armed Forces rediscover their everything after service. We guarantee interviews for people who have left service and meet the minimum criteria for a role, provide leave for reservists’ training, support for cadet training, and employment opportunities for their partners. And that’s why we have over a thousand new colleagues from the Armed Forces Service Leaver Community join us every year.
Roles at George
The brand that revolutionised the UK fashion market, our George teams are all about style – at a fashionable price. So from school uniforms and home essentials to clothes hauls, every customer can find everything they need, and a style that’s completely their own.
George House
Nestled in the Midlands countryside in Lutterworth, Leicestershire, is the heart of all things George. With free parking as well as collaborative working spaces and meeting rooms, you’ll also find a George sample store here. So, you can grab discounted products before heading to Leon, where you can get discounted coffee and snacks, or to our shop, where you can find Asda Food-to-Go.
The most exciting thing about my role is travel. We get to go to LA, Tokyo, New York, the list goes on! And that travel helps inspire our designs.
Sophie,
Junior Designer,
Lutterworth
The most exciting thing I've been involved with at George is building a close association with Tickled Pink, a breast cancer care charity that we’re really proud to support.
Pia,
Senior Buying Manager,
Lutterworth