Benefits you’ll only find here
10% off Asda pet insurance
10% off selected Asda Pharmacy services
10% off Asda Tyres
10% off Asda Travel insurance
20% off Asda Mobile bundles
Optical & Pharmacy Customer CoordinatorOptical
As Healthcare Marketing Lead, you'll bring Pharmacy and Optical’s commercial strategies to life through compelling, compliant, and insight-led customer communications. You’ll work across all channels (in-store, online, POS, social, and media) to ensure our marketing activity supports the delivery of sales, services, and category growth. This is a hands-on role with wide business exposure, responsible for building the customer-facing presence of Healthcare while aligning with Asda’s broader customer planning and brand ambition.
What you will do
Marketing Ownership Across Pharmacy & Optical
- Lead the development and execution of the Pharmacy and Optical marketing calendar, aligned to commercial and customer objectives.
- Deliver end-to-end campaigns: flu, allergy, new launches, range change, and customer events.
- Work cross-functionally with category, commercial, digital, and media teams to ensure impact across all channels.
Media & POS Planning
- Own POS execution plans across all stores and formats in partnership with the POS Business Partner.
- Support paid media planning with the GHS and external agencies, ensuring Healthcare receives appropriate weighting and ROI tracking.
- Lead the creative, comms, and brief-writing process to ensure messaging is insight-led and customer-focused.
Digital Content & Social Media
- Work with Digital & Online Doctor teams to ensure content on Asda.com and AOD is compliant, commercial, and up to date.
- Develop and deliver a social media strategy to increase reach and relevance, including seasonal content, colleague features, and service promotion.
- Explore how to activate Pharmacy and Optical through Asda’s corporate, PR, and influencer channels.
PR, Campaign Visibility, and Local Toolkits
- Liaise with the Asda PR team to drive awareness of Healthcare innovations, achievements, and community impact.
- Build campaign toolkits for targeted local activation.
- Ensure visibility of Pharmacy & Optical campaigns across internal trade forums and comms updates.
Campaign Performance and Reporting
- Track campaign performance and provide post-campaign evaluation and learnings.
- Manage the Healthcare marketing budget, working with Finance to ensure accurate spend and opportunity to reinvest.
Lead and Manage the Customer Activity Plan
- Own the Healthcare activity plan end-to-end, aligning trade, commercial, and marketing inputs into one cohesive calendar.
- Build the plan across all customer touchpoints (POS, media, in-store, digital, social), ensuring every brief supports commercial objectives.
- Control the delivery rhythm – from campaign set-up and briefing through to delivery and measurement.
- Execute with discipline, making sure campaigns land on time, on budget, and with impact.
- Act as the go-to contact for all Pharmacy and Optical customer activity – ensuring nothing goes live without your sign-off.
- Lead the governance process, creating visibility and accountability through updates, trackers, and performance reports.
Everything you'll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
Discretionary company bonus
Company pension up to 7% matched
15% colleague discount in store and online
Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
Find your everything
Apply here
Why Asda?
We’re a really values-led organisation. Our mission means we encourage everyone to be open and honest. We work creatively and collaboratively with each other, valuing everyone’s input. We get on with things, we make them happen. As so many people across the UK rely on us, we have to.
Our Creating Change for Better programme tackles the major challenges facing our business and society today and guides our efforts on where we can make the biggest difference by reducing our environmental footprint, creating healthier products and supporting our communities.
Big businesses like ours offer big opportunities. With more than 1,000 stores across the UK, from superstores and Asda Living to petrol stations, as well as depots and Express stores. £60m+ in revenue taken every day. We conduct £300m worth of transactions every week. Our website handles 2 million transactions a month. And 75% of the UK shop in Asda every year.
Rewards and Recognition
Free remote GP service
Available to you, your partner and your children, 24/7, year round.
Pension
Save for retirement with contributions paid into your pension account by you and Asda.
Free physiotherapy consultations
Helping you and your partner take care of yourselves with 8 free sessions per year.
Colleague discounts
15% off at our stores - get discounts on groceries and George all year round.
Car cash allowance
Eligible colleagues will receive a cash allowance as part of their benefits package. In addition, all salaried colleagues can choose to register for the Salary Sacrifice Electric Car scheme*.
(*Conditions apply)
Mortgage advice
Whether you’re a first-time buyer, renewing your mortgage, looking at buy to lets, or simply after some advice in getting a mortgage, get free* unbiased advice through the Mortgage Advice Bureau (MAB), one the UKs largest mortgage brokers.
Confidential support helpline
Find free emotional, practical, and financial support that’s fully confidential, through a helpline that’s available 24/7, year round.
Cycle to work
Buy a bike through this scheme and save on tax and national insurance.
Financial support
Find financial wellbeing tools and support, including the ability to stream your pay.
Free eye tests
Head to our in store opticians for a free checkup and take care of your vision.
Bonus
Sharing our success with a discretionary bonus scheme for salaried colleagues that really rewards your contributions.
Cancer support
Guidance and support for you and your family, from before diagnosis, to treatment and beyond.
Paid time off
From holiday to sick leave and other types of leave, such as parental leave.
Mental health support
Access free mental health support for you and your family.
Support and advice with care
If you’re supporting older family or friends with care and support, find free, confidential information, expert support, and guidance about later life care for your loved ones through the Legal & General Care Concierge service.
Hybrid working
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots
Save money on every day spends
Access to hundreds of high-street discounted Vouchers, discounts on days out, gym memberships, airport parking, and more
Setting your loved ones up for the future
As part of the team, you’ll get life assurance.
Guaranteed contracted hours
All colleagues are guaranteed weekly contracted hours / guaranteed weekly shifts via their contract of employment which is agreed with the hiring manager.
Holiday buying
Once a year our salaried colleagues are able to buy up to 5 additional days holiday via salary sacrifice (subject to eligibility).
Everything that makes us different, makes us Asda
Our colleague-led inclusion networks, including our DisAbility, Race & Ethnicity, Women at Asda, LGBTQIA+, and our Wellbeing Network, are all about giving our colleagues a space to share their stories, experiences, and perspective. Supported by our dedicated Executive Ambassadors and led by our ten passionate co-chairs, our Networks help us make changes that make life better for every colleague.
Transforming communities and changing lives
Our stores, distribution centres, and head offices work in local communities across the UK – and we want to be a real part of making a difference for them. From our amazing 400 Community Champions to our charity, The Asda Foundation, we’ve got loads of ways to help local groups and charities. Our outreach programmes, grants, and Community Champions are all about listening to our communities’ needs – to shape projects and initiatives that will make a real impact for local people.
Our commitment to the Armed Forces
Here at Asda, we’re dedicated to helping the Armed Forces rediscover their everything after service. We guarantee interviews for people who have left service and meet the minimum criteria for a role, provide leave for reservists’ training, support for cadet training, and employment opportunities for their partners. And that’s why we have over a thousand new colleagues from the Armed Forces Service Leaver Community join us every year.
Optical at Asda
Our Optical teams are helping more people with their vision, by putting care first. And with our single price points, they’re making sure everyone gets the care they need, without worrying about the price.
It's a great place to work. You get plenty of support and you've always got a great, well trained, team around you!
Rob,
Optometrist & Optician Manager