Benefits you’ll only find here
10% off Asda pet insurance
10% off selected Asda Pharmacy services
10% off Asda Tyres
10% off Asda Travel insurance
20% off Asda Mobile bundles
Food Brands Franchise – Asda Express
Senior Director – Food Brands Franchise (or Head of)
To lead and manage pricing, systems integration, and operational efficiency for all Food Brand franchises within Asda Express. This role ensures accurate pricing, compliance with franchise agreements, and optimal use of technology platforms to drive profitability and consistency across Subway, Burger King, and Greggs.
Develop and maintain pricing models for all Food Brand franchise products.
Ensure pricing aligns with brand standards, market competitiveness, and profitability targets.
Monitor and analyze pricing performance, making data-driven recommendations for adjustments.
Collaborate with Finance and Commercial teams to forecast revenue impact of pricing changes.
Own and optimize POS systems, pricing databases, and reporting tools across all franchise sites.
Ensure seamless integration between Asda Express systems and franchise partner platforms.
Lead system upgrades, testing, and deployment to minimize disruption and enhance functionality.
Provide training and support to operational teams on system usage and compliance.
Qcomm management, pricing, promotions, sign-ups, and troubleshooting
Managing Digital menu updates
Managing RMP (restaurant management portals) for opening times updates and out-of-stock products
Managing Stock portal updates and reporting
Deliver accurate and timely reports on pricing, margin performance, and system compliance.
Identify trends and opportunities for cost optimization and revenue growth.
Work closely with BI and Analytics teams to enhance data visibility and decision-making.
Ensure adherence to franchise agreements regarding pricing and system standards.
Implement robust controls to prevent pricing errors and system discrepancies.
Act as the key point of contact for audits and compliance checks related to pricing and systems.
Partner with Brand Managers, Operations, and Finance to align pricing and system strategies.
Liaise with franchise partners (e.g., Subway, Burger King) to maintain brand integrity.
Support Area Managers and store teams with troubleshooting and guidance.
Strong commercial acumen with experience in pricing strategy and margin management.
Advanced knowledge of retail systems (POS, ERP) and data reporting tools.
Excellent analytical and problem-solving skills.
Ability to manage multiple stakeholders and deliver under tight deadlines.
Previous experience in retail, QSR (Quick Service Restaurants), or franchise operations preferred.
Attention to Detail: Ensures accuracy in pricing and system configurations.
Influencing Skills: Ability to gain buy-in from internal and external stakeholders.
Technical Proficiency: Comfortable with system integrations and troubleshooting.
Adaptability: Responds effectively to changing business needs and priorities.
Hybrid role as required in office (Leeds HQ), with flexibility for remote work.
Occasional travel to franchise sites for audits and system rollouts.
Job Title:
Asda House, Leeds (Hybrid – 2–3 days in office)
We’re looking for a Pricing & Systems Manager to join our Food Brands Franchise team at Asda Express. This role is pivotal in shaping pricing strategies and managing systems across our franchise partners, including Subway and Burger King. You’ll ensure pricing accuracy, system efficiency, and compliance to drive profitability and operational excellence.
Develop and implement pricing strategies that balance competitiveness and profitability.
Manage and optimize POS systems and pricing databases across all franchise sites.
Ensure seamless integration between Asda Express systems and franchise partner platforms.
Deliver accurate reporting on pricing performance and system compliance.
Act as the key point of contact for audits and franchise agreement compliance.
Collaborate with Brand Managers, Operations, and Finance to align pricing and system initiatives.
Provide training and support to store teams on system usage and troubleshooting.
Strong commercial acumen with experience in pricing and margin management.
Skilled in retail systems (POS, ERP) and data reporting tools.
Excellent analytical and problem-solving skills.
Ability to influence stakeholders and manage multiple priorities.
Previous experience in retail, QSR, or franchise operations is desirable.
Attention to detail and accuracy.
Technical proficiency with systems and integrations.
Strong communication and stakeholder management.
Adaptability in a fast-paced environment.
Hybrid role: 2–3 days per week in Leeds HQ.
Occasional travel to franchise sites.
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
Discretionary company bonus
Company pension up to 7% matched
15% colleague discount in store and online
Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
We’re a really values-led organisation. Our mission means we encourage everyone to be open and honest. We work creatively and collaboratively with each other, valuing everyone’s input. We get on with things, we make them happen. As so many people across the UK rely on us, we have to.
Our Creating Change for Better programme tackles the major challenges facing our business and society today and guides our efforts on where we can make the biggest difference by reducing our environmental footprint, creating healthier products and supporting our communities.
Big businesses like ours offer big opportunities. With more than 1,000 stores across the UK, from superstores and Asda Living to petrol stations, as well as depots and Express stores. £60m+ in revenue taken every day. We conduct £300m worth of transactions every week. Our website handles 2 million transactions a month. And 75% of the UK shop in Asda every year.
10% off Asda pet insurance
10% off selected Asda Pharmacy services
10% off Asda Tyres
10% off Asda Travel insurance
20% off Asda Mobile bundles
Available to you, your partner and your children, 24/7, year round.
Save for retirement with contributions paid into your pension account by you and Asda.
Helping you and your partner take care of yourselves with 8 free sessions per year.
15% off at our stores - get discounts on groceries and George all year round.
Eligible colleagues will receive a cash allowance as part of their benefits package. In addition, all salaried colleagues can choose to register for the Salary Sacrifice Electric Car scheme*.
(*Conditions apply)
Whether you’re a first-time buyer, renewing your mortgage, looking at buy to lets, or simply after some advice in getting a mortgage, get free* unbiased advice through the Mortgage Advice Bureau (MAB), one the UKs largest mortgage brokers.
Find free emotional, practical, and financial support that’s fully confidential, through a helpline that’s available 24/7, year round.
Buy a bike through this scheme and save on tax and national insurance.
Find financial wellbeing tools and support, including the ability to stream your pay.
Head to our in store opticians for a free checkup and take care of your vision.
Sharing our success with a discretionary bonus scheme for salaried colleagues that really rewards your contributions.
Guidance and support for you and your family, from before diagnosis, to treatment and beyond.
From holiday to sick leave and other types of leave, such as parental leave.
Access free mental health support for you and your family.
If you’re supporting older family or friends with care and support, find free, confidential information, expert support, and guidance about later life care for your loved ones through the Legal & General Care Concierge service.
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots
Access to hundreds of high-street discounted Vouchers, discounts on days out, gym memberships, airport parking, and more
As part of the team, you’ll get life assurance.
All colleagues are guaranteed weekly contracted hours / guaranteed weekly shifts via their contract of employment which is agreed with the hiring manager.
Once a year our salaried colleagues are able to buy up to 5 additional days holiday via salary sacrifice (subject to eligibility).
Our colleague-led inclusion networks, including our DisAbility, Race & Ethnicity, Women at Asda, LGBTQIA+, and our Wellbeing Network, are all about giving our colleagues a space to share their stories, experiences, and perspective. Supported by our dedicated Executive Ambassadors and led by our ten passionate co-chairs, our Networks help us make changes that make life better for every colleague.
Our stores, distribution centres, and head offices work in local communities across the UK – and we want to be a real part of making a difference for them. From our amazing 400 Community Champions to our charity, The Asda Foundation, we’ve got loads of ways to help local groups and charities. Our outreach programmes, grants, and Community Champions are all about listening to our communities’ needs – to shape projects and initiatives that will make a real impact for local people.
Here at Asda, we’re dedicated to helping the Armed Forces rediscover their everything after service. We guarantee interviews for people who have left service and meet the minimum criteria for a role, provide leave for reservists’ training, support for cadet training, and employment opportunities for their partners. And that’s why we have over a thousand new colleagues from the Armed Forces Service Leaver Community join us every year.
Thinking bigger, looking forwards, and always asking what’s next, Our Head Office teams aren’t afraid to challenge how we think, and embrace fresh perspectives, experiences, and change – all to keep us growing.
The heart of everything Asda in the centre of Leeds, Asda House is full of collaborative workspaces and meeting rooms where teams work together to deliver real value for ordinary working people.
It’s home to its own Leon restaurant, where you can get discounted food and drinks, as well as two shops and a staff discount store, where you can sometimes snap up some real end of season bargains. We also have regular atrium events, where you’ll often have a chance to sample new products, and play host to exciting celebrity guests. And you can park your car for free in our onsite parking, with electric charging points just over the road.
If you're looking for a new opportunity and you want a challenge within a fast-paced environment with great culture then a role at Asda would be ideal for you.
Polly,
Commercial and Propositions Lead
The flexibility is great, I can attend school events like sports days and I can go for my morning run when I'm working from home and in the office as they have showers.
Tom,
Seasonal Packaging Design Specialist
The role is really varied and diverse. You get involved in so many different things! Everyone is so supportive and really cares about your personal development.
Hayley,
Buying Manager
Here at Asda, we think that the best way to work is to do it where it works best. That’s why all of our teams who are able to work from home, work with each other to figure out a pattern that works for you all, and the business needs. So you can get the most out of work, whether that’s at home, the office, or both.