Saba Senior Director - Commercial Logistics

A typical day is full of both routine and change. Logistics is nothing, if not time critical. 

The day can start in one of a number of locations – Leeds Office, Rochdale Depot where some of my team is based, any one of our 25+ Logistics sites, in a supplier location, with a partner retailer with whom we have strategic relationships, or with one of our haulier partners. Making sure everything moved on time the previous day and everything is due to get to its destination on time and in tip-top condition is crucial. Whether it’s Food, Non-Food or Parcels. As they goes, the nature of work becomes more forward looking as the teams come together to discuss and update on exciting initiatives in the making and progress on the big customer facing priorities. 

All of this is peppered with 1-2-1 time with individual team members, joining conversations where Logistics contribution is required to progress on wider business goals, and of course the all-important Finance touchpoints.

Having a ‘What-if’ conversation with my team. It is summed up really well by the ASDA leadership principle of ‘’Dare to Try’. 

In business, there are always reasons why things are difficult to do, and it is easy to constrain your own thinking – in other words ‘self-edit’. The best part is when as a team, we step back together and ask ‘what if we did it a completely different way, such as…..’. Sometimes it works, sometimes it doesn’t. But the times it works, the sense of accomplishment, growth and pride within the team is a pure joy to watch.

ASDA is more than a workplace – it is a culture and a DNA. Colleagues and Customers. When you simplify it thinking about both in every decision, you can’t go wrong.