Senior Manager George.com - ProductHead Office

“Find your role”.

  • This is a Online Head of Product at Asda is a senior leader role responsible for defining and driving the product vision, strategy, and execution, with a strong emphasis on data-advised change to drive measurable, valuable outcomes. This role is pivotal in fostering a culture where customer value, innovation, and operational excellence are deeply informed by data. The Head of Product ensures that products are designed with empathy for the customer and backed by data that drives business and user-focused outcomes.
  • Asda’s culture is built on collaboration, simplicity, and continuous improvement. The Head of Product ensures that product teams make data-driven decisions at every stage of product development to meet customer needs, drive business value, and ultimately improve the Customer Experience (CX) and User Experience (UX).

Key Responsibilities:

  • Product Vision & Strategy: Define and communicate a customer-centric product vision that is informed by both qualitative customer insights and quantitative data. Ensure that product strategies are continuously adjusted based on data analytics to deliver measurable, valuable outcomes for Asda and its customers.
  • Leadership & Team Development: Lead and mentor the product management team, encouraging a strong focus on data-driven decision-making. Foster a culture where data informs the design, development, and prioritisation of products to deliver tangible value for customers and business stakeholders.
  • Customer & Market Focus: Champion customer empathy, ensuring that product decisions are grounded in real customer behaviours, pain points, and opportunities identified through user data, analytics, and market research. Use customer data to refine product designs and continually enhance the customer experience.
  • Cross-Functional Collaboration: Work closely with Engineering, Design, Marketing, and Operations to ensure that data informs the entire product development lifecycle. Collaborate with teams to align product delivery with strategic goals and KPIs, driving improved CX and UX outcomes.
  • Execution & Outcome Ownership: Oversee product delivery, ensuring that all stages from ideation through to delivery are data-advised. Use agile methodologies to integrate data insights into the development process, ensuring products meet measurable business outcomes and improve customer satisfaction.
  • Governance & Risk Management: Ensure that data usage complies with privacy regulations, data protection standards, and ethical considerations, ensuring that product decisions are both informed and responsible.

This role sits in the leadership team for George.com and reports directly to the Director of Online for George.com

“Let's find out about you.”

  • Experience in product management, including at least 3 years in senior leadership roles.
  • Proven track record of building and scaling data-driven product teams in a product-first or digital-first environment.
  • Deep knowledge of data-driven decision-making, with experience using data to drive product strategy and innovation.
  • Strong understanding of UX and CX principles, with experience in integrating data insights to improve both.
  • Excellent leadership, communication, and stakeholder management skills.
  • Experience in platform products, SaaS, or complex ecosystems.
  • Familiarity with data analytics tools and frameworks that inform product design (e.g., A/B testing, customer journey analytics).
  • Exposure to OKRs and outcome-driven product development.
  • Ability to build and maintain a strong network of peers and contacts across Leaderships tiers.
  • Possess strong influencing skills, ensuring the ambition of the George.com business is represented at all appropriate forums.
  • You will achieve results through inspiring and motivating cross functional teams and delivering against the strategy.
  • Drive a positive, open and honest culture within the function through listening, understanding and acting on colleague feedback

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

  • Discretionary company bonus
  • Company pension up 1.5 times colleagues' contribution (Max 15%)
  • Company Car allowance of £8000
  • 15% colleague discount in store and online
  • Free access to wellbeing services such as Wagestream
  • 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas
  • Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
  • Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves

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Rewards and Recognition

Benefits you’ll only find here

10% off Asda pet insurance

10% off selected Asda Pharmacy services

10% off Asda Tyres

20% Asda Travel insurance

30% off Asda Mobile bundles

Free remote GP service

Available to you, your partner and your children, 24/7, year round.

Pension

Save for retirement with up to 7% matched contributions from Asda.

Free physiotherapy consultations

Helping you and your partner take care of yourselves with 8 free sessions per year.

Colleague discounts

15% off at our stores year round – get discounts on groceries and George clothes year round, and even special double discount events.

Company car

Choose a brand new electric company car or a cash allowance within certain roles, the choice is yours.

Mortgage advice

Whether you’re a first-time buyer, renewing your mortgage, looking at buy to lets, or simply after some advice in getting a mortgage, get free* unbiased advice through the Mortgage Advice Bureau (MAB), one the UKs largest mortgage brokers.

Confidential support helpline

Find free emotional, practical, and financial support that’s fully confidential, through a helpline that’s available 24/7, year round.

Cycle to work

Buy a bike through this scheme and save on tax and national insurance.

Financial support

Find financial wellbeing tools and support, including the ability to stream your pay.

Free eye tests

Head to our in store opticians for a free checkup and take care of your vision.

Bonus

Sharing our success with a discretionary bonus scheme that really rewards your contributions.

Cancer support

Guidance and support for you and your family, from before diagnosis, to treatment and beyond.

Paid time off

From holiday to sick leave and other types of leave, such as parental leave.

Mental health support

Access free mental health support for you and your family.

Support and advice with care

If you’re supporting older family or friends with care and support, find free, confidential information, expert support, and guidance about later life care for your loved ones through the Legal & General Care Concierge service.

Hybrid working

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots

Benefits you’ll only find here

You’ll get a 15% colleague discount and exclusive retail discounts, not to mention 15% off your food at Greggs, Burger King, Subway, and Sbarro within Asda Express stores!

Setting your loved ones up for the future

As part of the team, you’ll get life assurance.

Guaranteed contracted hours

All colleagues are guaranteed weekly contracted hours / guaranteed weekly shifts via their contract of employment which is agreed with the hiring manager.

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Our commitment to the Armed Forces

Here at Asda, we’re dedicated to helping the Armed Forces rediscover their everything after service. We guarantee interviews for people who have left service and meet the minimum criteria for a role, provide leave for reservists’ training, support for cadet training, and employment opportunities for their partners. And that’s why we have over a thousand new colleagues from the Armed Forces Service Leaver Community join us every year.

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Head Office roles

Thinking bigger, looking forwards, and always asking what’s next, Our Head Office teams aren’t afraid to challenge how we think, and embrace fresh perspectives, experiences, and change – all to keep us growing.

Discover our Head Office departments
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Work where it works

Here at Asda, we think that the best way to work is to do it where it works best. That’s why all of our teams who are able to work from home, work with each other to figure out a pattern that works for you all, and the business needs. So you can get the most out of work, whether that’s at home, the office, or both.

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