Benefits you’ll only find here
10% off Asda pet insurance
10% off selected Asda Pharmacy services
10% off Asda Tyres
10% off Asda Travel insurance
20% off Asda Mobile bundles

Please note this role will be based in Northern Ireland
Retail is ever changing and as we continue to transform our stores and grow our online presence to meet increasing customer demand, we are looking for customer focused leaders to deliver and drive service excellence within our stores.
The purpose of this role is to lead, coach and develop the Northern Ireland region of General Store Managers (GSMs) to deliver great service and operational excellence, evidenced through profitable growth and a delivery of defined set of KRAs.
· Execute the company strategy and regional plans for a defined number of stores across Northern Ireland
· Implement and sustain a commitment to the company EDLC agenda ensuring their team remain focused on a business culture of efficiency.
· Be the champion and voice of the stores challenging and channeling feedback to improve the experience for our customers.
· Role model and champion the Asda values and our Leading Asda behaviours, setting high expectations of the leadership team to act in the same way.
· Lead the delivery of all KRA's and commercial performance of their portfolio stores, in particular focusing on the delivery of the profit plan through driving the Sales performance and excellent Cost control.
· Actively seek out and capitalise on opportunities to grow the regional business by developing both a deep knowledge of stores within the regions and deep commercial awareness of the local market, competition, and trends.
· Lead and coach the General Store Managers/Store Managers within the region to deliver ‘Best in Class' retail standards and consistent ‘Easy, Fast and Friendly' service, ensuring we provide our customers with a true omni channel experience across all our services.
· Ensure that priority change programmes are flawlessly delivered and embedded in every store within the region, resulting in effective implementation and benefits realisation for the long term.
· Contribute to the definition, simplification and cost effectiveness of operational methods in conjunction with Retail Central Operations.
· Ensure the successful implementation of in store promotions, events and loyalty initiatives in conjunction with central Marketing and Commercial function
· Create a performance culture, building high performing and ambitious teams that deliver objectives consistently whilst maintaining colleagues engagement.
· Ensure that the stores are appropriately resourced with motivated, trained and engaged management teams.
· Actively spot local talent, internally and externally, and ensure that individuals are given appropriate development opportunities.
· Take active leadership role with consultative bodies internally and also externally through our Trade Union partnerships.
· Champion Diversity & Inclusion, taking proactive steps to ensure that all stores within the region are fully representative of the communities we serve.
· You will have demonstrable commercial and financial acumen to deliver results and grow a business.
· You should possess deep knowledge of all parts of the store operation, including processes and policies.
· You will have had previous experience in leading a large operational team.
· You should have the ability to engage with others through great communication skills, by building strong relationships (across large and different teams), as well as create impact and be able to influence others.
· You will be able to thrive in a fast-paced work environment as well as be able with ambiguity
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
We’re a really values-led organisation. Our mission means we encourage everyone to be open and honest. We work creatively and collaboratively with each other, valuing everyone’s input. We get on with things, we make them happen. As so many people across the UK rely on us, we have to.
Our Creating Change for Better programme tackles the major challenges facing our business and society today and guides our efforts on where we can make the biggest difference by reducing our environmental footprint, creating healthier products and supporting our communities.
Big businesses like ours offer big opportunities. With more than 1,000 stores across the UK, from superstores and Asda Living to petrol stations, as well as depots and Express stores. £60m+ in revenue taken every day. We conduct £300m worth of transactions every week. Our website handles 2 million transactions a month. And 75% of the UK shop in Asda every year.
10% off Asda pet insurance
10% off selected Asda Pharmacy services
10% off Asda Tyres
10% off Asda Travel insurance
20% off Asda Mobile bundles
Available to you, your partner and your children, 24/7, year round.
Save for retirement with up to 7% matched contributions from Asda.
Helping you and your partner take care of yourselves with 8 free sessions per year.
15% off at our stores year round – get discounts on groceries and George clothes year round, and even special double discount events.
Choose a brand new electric company car or a cash allowance within certain roles, the choice is yours.
Whether you’re a first-time buyer, renewing your mortgage, looking at buy to lets, or simply after some advice in getting a mortgage, get free* unbiased advice through the Mortgage Advice Bureau (MAB), one the UKs largest mortgage brokers.
Find free emotional, practical, and financial support that’s fully confidential, through a helpline that’s available 24/7, year round.
Buy a bike through this scheme and save on tax and national insurance.
Find financial wellbeing tools and support, including the ability to stream your pay.
Head to our in store opticians for a free checkup and take care of your vision.
Sharing our success with a discretionary bonus scheme that really rewards your contributions.
Guidance and support for you and your family, from before diagnosis, to treatment and beyond.
From holiday to sick leave and other types of leave, such as parental leave.
Access free mental health support for you and your family.
If you’re supporting older family or friends with care and support, find free, confidential information, expert support, and guidance about later life care for your loved ones through the Legal & General Care Concierge service.
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots
You’ll get a 15% colleague discount and exclusive retail discounts, not to mention 15% off your food at Greggs, Burger King, Subway, and Sbarro within Asda Express stores!
As part of the team, you’ll get life assurance.
All colleagues are guaranteed weekly contracted hours / guaranteed weekly shifts via their contract of employment which is agreed with the hiring manager.
Our colleague-led inclusion networks, including our DisAbility, Race & Ethnicity, Women at Asda, LGBTQIA+, and our Wellbeing Network, are all about giving our colleagues a space to share their stories, experiences, and perspective. Supported by our dedicated Executive Ambassadors and led by our ten passionate co-chairs, our Networks help us make changes that make life better for every colleague.
Our stores, distribution centres, and head offices work in local communities across the UK – and we want to be a real part of making a difference for them. From our amazing 400 Community Champions to our charity, The Asda Foundation, we’ve got loads of ways to help local groups and charities. Our outreach programmes, grants, and Community Champions are all about listening to our communities’ needs – to shape projects and initiatives that will make a real impact for local people.
Here at Asda, we’re dedicated to helping the Armed Forces rediscover their everything after service. We guarantee interviews for people who have left service and meet the minimum criteria for a role, provide leave for reservists’ training, support for cadet training, and employment opportunities for their partners. And that’s why we have over a thousand new colleagues from the Armed Forces Service Leaver Community join us every year.
Thinking bigger, looking forwards, and always asking what’s next, Our Head Office teams aren’t afraid to challenge how we think, and embrace fresh perspectives, experiences, and change – all to keep us growing.
The heart of everything Asda in the centre of Leeds, Asda House is full of collaborative workspaces and meeting rooms where teams work together to deliver real value for ordinary working people.
It’s home to its own Leon restaurant, where you can get discounted food and drinks, as well as two shops and a staff discount store, where you can sometimes snap up some real end of season bargains. We also have regular atrium events, where you’ll often have a chance to sample new products, and play host to exciting celebrity guests. And you can park your car for free in our onsite parking, with electric charging points just over the road.
If you're looking for a new opportunity and you want a challenge within a fast-paced environment with great culture then a role at Asda would be ideal for you.
Polly,
Commercial and Propositions Lead
The flexibility is great, I can attend school events like sports days and I can go for my morning run when I'm working from home and in the office as they have showers.
Tom,
Seasonal Packaging Design Specialist
The role is really varied and diverse. You get involved in so many different things! Everyone is so supportive and really cares about your personal development.
Hayley,
Buying Manager
Here at Asda, we think that the best way to work is to do it where it works best. That’s why all of our teams who are able to work from home, work with each other to figure out a pattern that works for you all, and the business needs. So you can get the most out of work, whether that’s at home, the office, or both.