Benefits you’ll only find here
10% off Asda pet insurance
10% off selected Asda Pharmacy services
10% off Asda Tyres
10% off Asda Travel insurance
20% off Asda Mobile bundles

Responsible for developing commercially viable and fashion-forward products that meet both customer and market demands manage an entire department within a division. Support the George Product Development Manager in achieving departmental objectives and executing strategies across the full product lifecycle from initial concept through to pre-production and delivery. Ensure products are developed with the right supplier, delivered right the first time, and meet the brand’s standards for fit, quality, and value. Consistently uphold safety, legal, and quality requirements to enhance the customer experience.
Ensure all products sold by Asda/George are safe, legal, and meet market standards.
Coordinate with the UK warehouse to manage CFS rejections before the product is delivered to stores, managing identified risks outside of the standard process.
Assist the Product Development Manager in reviewing and streamlining processes and standard operating procedures, ensuring consistent cross-functional collaboration.
Take responsibility for driving fabric innovations and development blocks with both internal and external teams, including brand ambassadors, trusted partners, adding value to products and reducing costs through product engineering where feasible.
Oversee the product development cycle from concept to delivery, ensuring alignment with departmental critical path targets.
Manage the fit process and sizing standards, with a strong understanding of grade rules.
Identify potential risks early in the process to ensure smooth critical path execution, offering support during the design and costing phases. Innovate products at the paper stage with key technical inputs.
Support the Product Development Manager in managing functional performance (SEP, CFS), UK DC rejections, testing data, due diligence and customer returns, ensure action plans are in place to maintain compliance and quality.
Monitor and manage claims, charges, metal contamination, and non-conformities across the supply base with due diligence.
Benchmark against competitors to ensure George leads the market in value for money, fit, and innovation, staying updated on competitor trends, fit blocks, and quality movements.
Developing a understanding of crisis management to enable at pace solutions of product issues , withdrawals and recalls and follow up actions.
Drive overall cost reduction through product engineering and supply base efficiencies.
Take responsibility within your department for action planning based on customer reviews, quality ratings, returns, and overall product quality, identifying customer wants and needs for future improvements.
Conduct in-store product audits regularly and create clear action plans for improvements.
Build and maintain strong relationships with key suppliers, ensuring effective communication and collaboration.
Work closely with buying and merch teams to ensure that all products are delivered on time, right product , right factory and right quality.
Work closely with a global supplier inclusive of in-country offices.
Act as gatekeeper of quality, brand integrity, and legal compliance.
Ensure all products meet safety and legal standards.
Support with quality action plans based on customer feedback, returns, and compliance data.
Monitor competitor activity, and customer reviews to drive departmental strategy.
Support department’s quality strategy, using competitor analysis to maintain competitive advantage and increase George’s quality perception and market share.
Support sustainability initiatives and ethical trading within the department.
Support team ensuring all products comply with George’s sustainability standards, legal requirements, and best practices for environmental and social responsibility.
Ongoing Learning: Take responsibility for personal and professional development, seeking additional training and development opportunities.
Effective Communication: Build relationships across functions and communicate product strategy and results effectively to internal and external stakeholders.
Attending and contributing to departmental meetings
Visiting suppliers, factories, and stores (both online and physical) to gather insights and drive continuous improvement.
Collaborating across functions trading , merch and design teams including the In-Country Offices, .
Developing and implementing initiatives to improve customer conversion and drive sales growth.
Actively engaging in cross-departmental networking and sharing best practices.
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices.Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
We’re a really values-led organisation. Our mission means we encourage everyone to be open and honest. We work creatively and collaboratively with each other, valuing everyone’s input. We get on with things, we make them happen. As so many people across the UK rely on us, we have to.
Our Creating Change for Better programme tackles the major challenges facing our business and society today and guides our efforts on where we can make the biggest difference by reducing our environmental footprint, creating healthier products and supporting our communities.
Big businesses like ours offer big opportunities. With more than 1,000 stores across the UK, from superstores and Asda Living to petrol stations, as well as depots and Express stores. £60m+ in revenue taken every day. We conduct £300m worth of transactions every week. Our website handles 2 million transactions a month. And 75% of the UK shop in Asda every year.
10% off Asda pet insurance
10% off selected Asda Pharmacy services
10% off Asda Tyres
10% off Asda Travel insurance
20% off Asda Mobile bundles
Available to you, your partner and your children, 24/7, year round.
Save for retirement with up to 7% matched contributions from Asda.
Helping you and your partner take care of yourselves with 8 free sessions per year.
15% off at our stores - get discounts on groceries and George all year round.
Eligible colleagues will receive a cash allowance as part of their benefits package. In addition, all salaried colleagues can choose to register for the Salary Sacrifice Electric Car scheme*.
(*Conditions apply)
Whether you’re a first-time buyer, renewing your mortgage, looking at buy to lets, or simply after some advice in getting a mortgage, get free* unbiased advice through the Mortgage Advice Bureau (MAB), one the UKs largest mortgage brokers.
Find free emotional, practical, and financial support that’s fully confidential, through a helpline that’s available 24/7, year round.
Buy a bike through this scheme and save on tax and national insurance.
Find financial wellbeing tools and support, including the ability to stream your pay.
Head to our in store opticians for a free checkup and take care of your vision.
Sharing our success with a discretionary bonus scheme for salaried colleagues that really rewards your contributions.
Guidance and support for you and your family, from before diagnosis, to treatment and beyond.
From holiday to sick leave and other types of leave, such as parental leave.
Access free mental health support for you and your family.
If you’re supporting older family or friends with care and support, find free, confidential information, expert support, and guidance about later life care for your loved ones through the Legal & General Care Concierge service.
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots
Access to hundreds of high-street discounted Vouchers, discounts on days out, gym memberships, airport parking, and more
As part of the team, you’ll get life assurance.
All colleagues are guaranteed weekly contracted hours / guaranteed weekly shifts via their contract of employment which is agreed with the hiring manager.
Once a year our salaried colleagues are able to buy up to 5 additional days holiday via salary sacrifice (subject to eligibility).
Our colleague-led inclusion networks, including our DisAbility, Race & Ethnicity, Women at Asda, LGBTQIA+, and our Wellbeing Network, are all about giving our colleagues a space to share their stories, experiences, and perspective. Supported by our dedicated Executive Ambassadors and led by our ten passionate co-chairs, our Networks help us make changes that make life better for every colleague.
Our stores, distribution centres, and head offices work in local communities across the UK – and we want to be a real part of making a difference for them. From our amazing 400 Community Champions to our charity, The Asda Foundation, we’ve got loads of ways to help local groups and charities. Our outreach programmes, grants, and Community Champions are all about listening to our communities’ needs – to shape projects and initiatives that will make a real impact for local people.
Here at Asda, we’re dedicated to helping the Armed Forces rediscover their everything after service. We guarantee interviews for people who have left service and meet the minimum criteria for a role, provide leave for reservists’ training, support for cadet training, and employment opportunities for their partners. And that’s why we have over a thousand new colleagues from the Armed Forces Service Leaver Community join us every year.
The brand that revolutionised the UK fashion market, our George teams are all about style – at a fashionable price. So from school uniforms and home essentials to clothes hauls, every customer can find everything they need, and a style that’s completely their own.
Nestled in the Midlands countryside in Lutterworth, Leicestershire, is the heart of all things George. With free parking as well as collaborative working spaces and meeting rooms, you’ll also find a George sample store here. So, you can grab discounted products before heading to Leon, where you can get discounted coffee and snacks, or to our shop, where you can find Asda Food-to-Go.
The most exciting thing about my role is travel. We get to go to LA, Tokyo, New York, the list goes on! And that travel helps inspire our designs.
Sophie,
Junior Designer,
Lutterworth
The most exciting thing I've been involved with at George is building a close association with Tickled Pink, a breast cancer care charity that we’re really proud to support.
Pia,
Senior Buying Manager,
Lutterworth