Benefits you’ll only find here
10% off Asda pet insurance
10% off selected Asda Pharmacy services
10% off Asda Tyres
10% off Asda Travel insurance
20% off Asda Mobile bundles
Customer Planning and Local Marketing Senior ManagerHead Office
The Customer Planning and Local Marketing Senior Manager leads the creation and improvement of customer plans that guide key events and campaigns, giving people reasons to shop at Asda while meeting business goals.
They make sure customer insights shape decisions across marketing, retail, online, and commercial teams so that all customer-facing activity matches business priorities, delivers a consistent brand experience, and boosts engagement and sales across food and non-food.
They also manage local marketing to support stores during refits and protect sales when new competitors open nearby.
Your Role
Customer Planning
- Lead customer planning by turning insights into clear marketing and commercial plans, ensuring Asda and George stay customer‑focused and consistent.
- Work with Category, Trade Planning, Marketing, and Operations to set priorities that drive sales, footfall, satisfaction, brand health, and market share.
- Manage the annual and quarterly customer calendar, aligning marketing, trading events, and local activity.
- Oversee weekly plan reviews, making sure changes are aligned with goals, prioritized, and communicated clearly.
- Ensure all stakeholders are kept informed about what’s happening and when.
Local Marketing
- Lead local marketing strategy to build relevance, engagement, and loyalty in regional markets.
- Protect store sales during refits and competitor openings, and improve performance in priority store groups.
- Work with Retail Operations to provide stores with toolkits, guidance, and support.
- Run governance forums to track activity and measure impact.
- Adapt national campaigns or create tailored local activity for specific markets and demographics.
- Assess effectiveness to focus investment on activities that deliver the strongest sales results.
About You
- Lead, inspire, and develop a team of customer planners to deliver best-in-class customer plans
- Act as a key business partner to senior stakeholders across Marketing, Food and Non-Food Commercial, Retail, GHS and Finance.
- Foster a culture of customer obsession, collaboration, and accountability.
- Significant experience in customer planning, local marketing, or commercial strategy within a large retail or FMCG environment.
- Strong understanding of retail operations and how marketing activity drives sales and customer engagement.
- Proven ability to turn customer insight into actionable commercial plans.
- Experience leading cross-functional planning processes.
- Excellent stakeholder and communication skills. Excellent influencer
- Strong analytical and problem-solving ability; comfortable with data-led decision-making.
- Team leadership experience within a fast-paced, matrix organization
- Exceptional organizational skills and proven ability to lead and implement effective governance processes across cross-functional teams
Everything you'll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
Discretionary company bonus
Company pension up 1.5 times colleagues' contribution (Max 15%)
Company Car allowance of £8000
15% colleague discount in store and online
Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
Find your everything
Apply here
Why Asda?
We’re a really values-led organisation. Our mission means we encourage everyone to be open and honest. We work creatively and collaboratively with each other, valuing everyone’s input. We get on with things, we make them happen. As so many people across the UK rely on us, we have to.
Our Creating Change for Better programme tackles the major challenges facing our business and society today and guides our efforts on where we can make the biggest difference by reducing our environmental footprint, creating healthier products and supporting our communities.
Big businesses like ours offer big opportunities. With more than 1,000 stores across the UK, from superstores and Asda Living to petrol stations, as well as depots and Express stores. £60m+ in revenue taken every day. We conduct £300m worth of transactions every week. Our website handles 2 million transactions a month. And 75% of the UK shop in Asda every year.
Rewards and Recognition
Free remote GP service
Available to you, your partner and your children, 24/7, year round.
Pension
Save for retirement with contributions paid into your pension account by you and Asda.
Free physiotherapy consultations
Helping you and your partner take care of yourselves with 8 free sessions per year.
Colleague discounts
15% off at our stores - get discounts on groceries and George all year round.
Car cash allowance
Eligible colleagues will receive a cash allowance as part of their benefits package. In addition, all salaried colleagues can choose to register for the Salary Sacrifice Electric Car scheme*.
(*Conditions apply)
Mortgage advice
Whether you’re a first-time buyer, renewing your mortgage, looking at buy to lets, or simply after some advice in getting a mortgage, get free* unbiased advice through the Mortgage Advice Bureau (MAB), one the UKs largest mortgage brokers.
Confidential support helpline
Find free emotional, practical, and financial support that’s fully confidential, through a helpline that’s available 24/7, year round.
Cycle to work
Buy a bike through this scheme and save on tax and national insurance.
Financial support
Find financial wellbeing tools and support, including the ability to stream your pay.
Free eye tests
Head to our in store opticians for a free checkup and take care of your vision.
Bonus
Sharing our success with a discretionary bonus scheme for salaried colleagues that really rewards your contributions.
Cancer support
Guidance and support for you and your family, from before diagnosis, to treatment and beyond.
Paid time off
From holiday to sick leave and other types of leave, such as parental leave.
Mental health support
Access free mental health support for you and your family.
Support and advice with care
If you’re supporting older family or friends with care and support, find free, confidential information, expert support, and guidance about later life care for your loved ones through the Legal & General Care Concierge service.
Hybrid working
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots
Save money on every day spends
Access to hundreds of high-street discounted Vouchers, discounts on days out, gym memberships, airport parking, and more
Setting your loved ones up for the future
As part of the team, you’ll get life assurance.
Guaranteed contracted hours
All colleagues are guaranteed weekly contracted hours / guaranteed weekly shifts via their contract of employment which is agreed with the hiring manager.
Holiday buying
Once a year our salaried colleagues are able to buy up to 5 additional days holiday via salary sacrifice (subject to eligibility).
Everything that makes us different, makes us Asda
Our colleague-led inclusion networks, including our DisAbility, Race & Ethnicity, Women at Asda, LGBTQIA+, and our Wellbeing Network, are all about giving our colleagues a space to share their stories, experiences, and perspective. Supported by our dedicated Executive Ambassadors and led by our ten passionate co-chairs, our Networks help us make changes that make life better for every colleague.
Transforming communities and changing lives
Our stores, distribution centres, and head offices work in local communities across the UK – and we want to be a real part of making a difference for them. From our amazing 400 Community Champions to our charity, The Asda Foundation, we’ve got loads of ways to help local groups and charities. Our outreach programmes, grants, and Community Champions are all about listening to our communities’ needs – to shape projects and initiatives that will make a real impact for local people.
Our commitment to the Armed Forces
Here at Asda, we’re dedicated to helping the Armed Forces rediscover their everything after service. We guarantee interviews for people who have left service and meet the minimum criteria for a role, provide leave for reservists’ training, support for cadet training, and employment opportunities for their partners. And that’s why we have over a thousand new colleagues from the Armed Forces Service Leaver Community join us every year.
Head Office roles
Thinking bigger, looking forwards, and always asking what’s next, Our Head Office teams aren’t afraid to challenge how we think, and embrace fresh perspectives, experiences, and change – all to keep us growing.
Asda House
The heart of everything Asda in the centre of Leeds, Asda House is full of collaborative workspaces and meeting rooms where teams work together to deliver real value for ordinary working people.
It’s home to its own Leon restaurant, where you can get discounted food and drinks, as well as two shops and a staff discount store, where you can sometimes snap up some real end of season bargains. We also have regular atrium events, where you’ll often have a chance to sample new products, and play host to exciting celebrity guests. And you can park your car for free in our onsite parking, with electric charging points just over the road.
If you're looking for a new opportunity and you want a challenge within a fast-paced environment with great culture then a role at Asda would be ideal for you.
Polly,
Commercial and Propositions Lead
The flexibility is great, I can attend school events like sports days and I can go for my morning run when I'm working from home and in the office as they have showers.
Tom,
Seasonal Packaging Design Specialist
The role is really varied and diverse. You get involved in so many different things! Everyone is so supportive and really cares about your personal development.
Hayley,
Buying Manager
Work where it works
Here at Asda, we think that the best way to work is to do it where it works best. That’s why all of our teams who are able to work from home, work with each other to figure out a pattern that works for you all, and the business needs. So you can get the most out of work, whether that’s at home, the office, or both.