CareerZone - Data Science Personalisation Analyst (25412)

Job description


Data Science Personalisation Analyst

Job reference 25412


  • Job Title :
    Data Science Personalisation Analyst
  • Location:
    Asda House - Leeds
  • Employment Type:
  • Contract Type:
    Fixed Term
  • Hours per Week:
  • Salary:
    Competitive salary plus benefits
  • Category:
    Data Science
  • Closing Date:
    11 October 2021
Job Advert

Customer Personalisation and Recommendations Analyst

18 month FTC

Is Data Science your true passion?   Do you want to be part of a new team building data science and ML solutions to drive our omni-channel customer personalisation and recommendation capabilities?   If so, read on…

You will join our Customer Decision Science and Analytics team as an analyst building personalisation and recommendation models to power targeted customer communications.   You will build solutions aligned to our Loyalty and Targeting roadmap; working very closely with our Omni Channel customer engagement and existing ML/AI build team.

Working also with other internal stakeholders within Strategic Insight, Direct to Customer comms and Paid Media, your work will help bring our customer centric strategies to life.  As Asda moves through a digital transformation, you'll be joining Asda at the right time. Leveraging data and analytics is a critical area of transformation and you would be at the very heart of this!

If flexible working is important to you, then look no further - at Asda, we are proud of our culture and our commitment to flexible working. This role is based at Asda House, Leeds with the flexibility to work from home 2-3 days per week.


Your Role

You will work as part of Asda's Customer Data Science and Analytics team.   As a Customer Personalisation and Recommendations analyst, you will:

  • Contribute towards building a prioritised plan for building the desired outcomes and measures for customer personalisation and recommendations.
  • Work on building and productionising market-leading personalisation and recommendation products to enhance our omni channel customer experience.
  • Work in an agile way towards delivering Personalisation at Scale through "always-on" omni-channel marketing
  • Work with your manager, and stakeholders to design experiments that quantify the performance of your products
  • Mine and analyse big data sets, leveraging data science skills and techniques to build products that make a difference
  • Be confident extracting, querying and manipulating data from multiple sources; and working with data engineers to define requirements for data pipelines






About You

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.

  • Educated to degree level, ideally in a relevant STEM discipline
  • Experience in applying data science to customer facing outcomes, ideally in a high-volume retail / ecommerce environment
  • Experience in building and operationalising personalisation / recommendation solutions
  • Experience in campaign building and testing methodologies
  • Demonstrable knowledge of analytics and statistical concepts
  • Demonstrable knowledge of some, or all of: SQL, R, Python, Alteryx, Spark within cloud environments (eg. Azure).  
  • Experience of using machine learning frameworks
  • Experience working with Data Engineering teams
  • Naturally curious; passionate about marketing, data and technology; a creative thinker who develops their own ideas and hypotheses
  • Exceptional communication and interpersonal skills
  • Experience of agile work practises

Close map
Asda House - Leeds
Asda House, Great Wilson Street, Leeds, West Yorkshire, United Kingdom, LS11 5AD
Share this page
Share with linkedin
Share with facebook
Share with twitter
Share with email

Life at Asda.

At Asda, we want to make lives easier. Happier. More fun. Watch this film to discover more about how we operate and what's important to us.

Right to work in the UK

We’re proud of our rich and diverse culture at Asda and welcome applications from anyone who has a permanent or temporary right to work in the United Kingdom.
As part of your assessment or interview, there are some important documents we’ll need you to bring along. There are a number of documents that can be used to prove your right to work and if you’re not sure please click here. These guidelines will help you to understand what documents are suitable.

Working with a disability

If you need any help with your online application then organisations like Mencap, Remploy, Job Centre Plus and Shaw Trust can offer independent expert advice and support across the UK, and are a completely free service to use. If you have any queries or require support, please visit our Help page at

Former Armed Forces

We’re thankful for the work our armed forces do and we want to support them back into civilian life. We take pride in recruiting talented individuals from diverse backgrounds, who have many skills to grow and develop with Asda. As part of the Military Covenant, we guarantee an interview or assessment centre place for any candidate who is ex UK forces and has been honourably discharged in the last 12 months (this does not apply in Northern Ireland).