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Geospatial Insight & Analytics ManagerData and Data Science
Asda is undergoing an exciting data transformation, placing insight and analytics at the heart of strategic decision-making. We are seeking a Geospatial Insight & Analytics Manager to lead the development and delivery of spatial insight and modelling that supports high-impact, data-led decisions across our commercial, property, and strategic planning functions.
What You'll Love
In this role, you will shape and deliver advanced geospatial analytics, visual insights, and strategic recommendations that influence decisions at every level of the organisation. Working in a hybrid cloud environment (ESRI, Databricks), you will apply your expertise in spatial data, modelling, and visualisation to real-world challenges such as location strategy, online delivery, targeted marketing, and customer analytics. You will also mentor and manage our geospatial analyst, helping to grow our spatial capabilities and foster a high-performance culture.
Key Responsibilities
- Create Value Through Spatial Insight: Lead the development and delivery of geospatial analytics that solve strategic problems, quantify business value, and support major transformation initiatives.
- Advanced Geospatial Analytics: Apply spatial modelling and analytical techniques using tools such as Databricks and ESRI ArcGIS to deliver actionable insights.
- Lead with Purpose: Mentor and develop our analyst while setting high standards of analytical quality, objectivity, and insight that directly influence business outcomes.
- Engage & Influence Senior Stakeholders: Collaborate with senior leaders across departments to scope spatial opportunities, challenge assumptions, and embed geospatial data into the heart of decision-making.
- Insight Generation: Translate complex geospatial datasets into accessible and actionable insights that support strategic planning and operational decisions.
- Enable Data-Driven Decisions: Drive the development of visual narratives using tools like Power BI and ArcGIS that translate spatial data into insight business users can act on.
- Team Leadership: Provide direct line management and mentorship to geospatial analysts, ensuring high-quality output and professional development.
- Strategic Contribution: Lead geospatial analytics projects from concept to impact — aligning deliverables to business needs while ensuring clarity, reproducibility, and robustness in all outputs.
- Promote Best Practice in Geospatial Analytics: Champion consistent spatial methodologies, peer learning, and a strong value mindset across the wider insight community at Asda.
What You'll Need
Essential:
- Proven experience leading geospatial analytics in a complex, data-driven environment
- Highly proficient in SQL/Python and have familiarity with GIS technologies
- Strong ability to communicate complex spatial insights to senior, non-technical stakeholders
- A track record of translating geospatial insight into commercial action and decision support
- Experience managing or mentoring junior colleagues, setting clear expectations and driving performance
- Comfortable leading geospatial projects autonomously, including scoping, delivery, and iteration
- Degree in a numerate, geography, or analytical field
Desirable:
- Proficient in spatial data science and modelling techniques
- Experience with Microsoft Azure and Databricks
- Experience using BI tools such as Power BI/Tableau
- Background in retail, FMCG, or other data-rich industries
Why Join Asda?
- We are a values-led organisation. As such we, encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input.
- Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.
- We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves"
Why Join Insight and Analytics?
- You will work on business-critical challenges with visible, high-level impact
- You can join a forward-thinking data team using modern tools in a cloud-native environment
- We use leading Tools & tech: Azure, Databricks, Power BI, Python — and are continuously evolving
- We offer an attractive benefits package:
- Competitive salary, car allowance, and performance related bonus
- 7% Stakeholder Pension Plan
- 15% Asda Colleague Discount
- Free parking at Asda House, Leeds
- Clear opportunities for career growth and professional development
We would require this role to be based in our Asda House office, Leeds for at least 3 days a week for this position.
Everything you'll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
- Discretionary company bonus
- Company pension up to 7% matched
- Company Car allowance of £5,700
- 15% colleague discount in store and online
- Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
- Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves"
Find your everything
Apply here
Why Asda?
We’re a really values-led organisation. Our mission means we encourage everyone to be open and honest. We work creatively and collaboratively with each other, valuing everyone’s input. We get on with things, we make them happen. As so many people across the UK rely on us, we have to.
Our Creating Change for Better programme tackles the major challenges facing our business and society today and guides our efforts on where we can make the biggest difference by reducing our environmental footprint, creating healthier products and supporting our communities.
Big businesses like ours offer big opportunities. With more than 1,000 stores across the UK, from superstores and Asda Living to petrol stations, as well as depots and Express stores. £60m+ in revenue taken every day. We conduct £300m worth of transactions every week. Our website handles 2 million transactions a month. And 75% of the UK shop in Asda every year.
Rewards and Recognition
Free remote GP service
Available to you, your partner and your children, 24/7, year round.
Pension
Save for retirement with up to 7% matched contributions from Asda.
Free physiotherapy consultations
Helping you and your partner take care of yourselves with 8 free sessions per year.
Colleague discounts
15% off at our stores year round – get discounts on groceries and George clothes year round, and even special double discount events.
Company car
Choose a brand new electric company car or a cash allowance within certain roles, the choice is yours.
Mortgage advice
Whether you’re a first-time buyer, renewing your mortgage, looking at buy to lets, or simply after some advice in getting a mortgage, get free* unbiased advice through the Mortgage Advice Bureau (MAB), one the UKs largest mortgage brokers.
Confidential support helpline
Find free emotional, practical, and financial support that’s fully confidential, through a helpline that’s available 24/7, year round.
Cycle to work
Buy a bike through this scheme and save on tax and national insurance.
Financial support
Find financial wellbeing tools and support, including the ability to stream your pay.
Free eye tests
Head to our in store opticians for a free checkup and take care of your vision.
Bonus
Sharing our success with a discretionary bonus scheme that really rewards your contributions.
Cancer support
Guidance and support for you and your family, from before diagnosis, to treatment and beyond.
Paid time off
From holiday to sick leave and other types of leave, such as parental leave.
Mental health support
Access free mental health support for you and your family.
Support and advice with care
If you’re supporting older family or friends with care and support, find free, confidential information, expert support, and guidance about later life care for your loved ones through the Legal & General Care Concierge service.
Hybrid working
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots
Benefits you’ll only find here
You’ll get a 15% colleague discount and exclusive retail discounts, not to mention 15% off your food at Greggs, Burger King, Subway, and Sbarro within Asda Express stores!
Setting your loved ones up for the future
As part of the team, you’ll get life assurance.
Guaranteed contracted hours
All colleagues are guaranteed weekly contracted hours / guaranteed weekly shifts via their contract of employment which is agreed with the hiring manager.
Everything that makes us different, makes us Asda
Our colleague-led inclusion networks, including our DisAbility, Race & Ethnicity, Women at Asda, LGBTQIA+, and our Wellbeing Network, are all about giving our colleagues a space to share their stories, experiences, and perspective. Supported by our dedicated Executive Ambassadors and led by our ten passionate co-chairs, our Networks help us make changes that make life better for every colleague.
Transforming communities and changing lives
Our stores, distribution centres, and head offices work in local communities across the UK – and we want to be a real part of making a difference for them. From our amazing 400 Community Champions to our charity, The Asda Foundation, we’ve got loads of ways to help local groups and charities. Our outreach programmes, grants, and Community Champions are all about listening to our communities’ needs – to shape projects and initiatives that will make a real impact for local people.
Our commitment to the Armed Forces
Here at Asda, we’re dedicated to helping the Armed Forces rediscover their everything after service. We guarantee interviews for people who have left service and meet the minimum criteria for a role, provide leave for reservists’ training, support for cadet training, and employment opportunities for their partners. And that’s why we have over a thousand new colleagues from the Armed Forces Service Leaver Community join us every year.
Data and Data Analytics roles
Making huge strides ahead with brand new systems, from AI to cloud computing, our Data & Data Analytics teams are leading us into the next generation of data.
Partnering with Women In Data
Since we’re a partner of Women in Data, a number of our data colleagues recently attended their flagship event, where they were presented with an award for partner of the quarter (Q1 2024).
We won the award for our strong continued partnership and more recently the work we have done in going out to local schools to help engage with the younger generation to try and inspire girls into a career in data. So far we have touched in excess of 300 students with fantastic engagement and feedback, we have even been asked to show other partners how to best approach this due to the great job we are doing in the space.
Work where it works
Here at Asda, we think that the best way to work is to do it where it works best. That’s why all of our teams who are able to work from home, work with each other to figure out a pattern that works for you all, and the business needs. So you can get the most out of work, whether that’s at home, the office, or both.