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eCommerce Proposition Strategy & Activity Manager - FTCHead Office
“Find your role”.
As the George.com Activity & Proposition Manager, you will lead and oversee the execution of all digital activity, promotions, campaigns, and events for George.com. Additionally, you will provide strategic oversight of the online proposition to ensure a best-in-class customer experience. You will play a key role in ensuring that the activity and online proposition teams deliver a seamless, customer-focused, and commercially successful online experience. Partnering with the relevant multidisciplinary teams across George and ASDA, you will shape and drive the digital marketing, site experience, and events strategy based on customer insight, business priorities, and performance data.
This is a fast-paced, dynamic role where you will be expected to drive innovation, maintain commercial agility, and ensure that George.com continues to thrive as a leading UK fashion and homeware e-commerce retailer.
- Be an expert on our online customer and competitor landscape, understand behaviour to build relevant activity plans that maximise commercial benefit, focusing on customer acquisition, retention, and brand loyalty.
- Ensure alignment between George.com activities and the broader George and ASDA business objectives.
- Oversee the development and execution of the George.com website activity & creative plan, ensuring it aligns with customer insights, trading priorities, and brand moments.
- Oversee the planning and execution of key promotional events, ensuring commercial success.
- Create and manage the George.com monetisation strategy working with our external partners. Being responsible for driving revenue growth, optimising pricing models, and expanding monetisation opportunities on the website. Building out campaigns that are relevant & compelling for our customer.
- Be responsible for the end-to-end proposition across the George.com website, setting the strategy and looking for opportunities to optimise and improve the website through technology solutions e.g. AI, new payment solutions or website functionality.
- Working with the online proposition coordinator to be the central point of contact for the Technical Product teams across the business helping to shape and deliver the development roadmap for George.com.
- Be the key stakeholder representing Ecommerce in Product tech meetings/squads across the business. Working with product/experimentation teams on 1–3-year strategy, feeding in all the ecommerce requirements, supporting prioritisation of roadmaps and business cases, through to delivery.
- Research and engage potential new vendors for tech innovation for the website, including vendor meetings, business cases and process mapping.
- Stay a breadth of industry and competitor technology advancements, customer insight and market data, then use this to shape the George.com innovation strategy.
This is a 12 month fixed term contract.
“Let's find out about you.”
- Proven experience in a digital marketing, e-commerce, or retail activity management role.
- Strong leadership and team management experience, with the ability to inspire and develop high-performing teams.
- Excellent project management skills with the ability to juggle multiple priorities in a fast-paced environment.
- Commercially minded with a strong understanding of digital retail trading, customer behaviour, and online merchandising.
- Proficient in using data and analytics to drive decision-making and continuous improvement.
- Experience managing stakeholder relationships across various business functions.
- Strong problem-solving skills with the ability to think strategically and execute tactically.
- Exceptional communication skills, both written and verbal.
- An innovative mindset and passion for technology
Everything you'll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
- Discretionary company bonus
- Company pension up to 7% matched
- Company Car allowance of £5,700
- 15% colleague discount in store and online
- Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
- Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves"
Find your everything
Apply here
Why Asda?
We’re a really values-led organisation. Our mission means we encourage everyone to be open and honest. We work creatively and collaboratively with each other, valuing everyone’s input. We get on with things, we make them happen. As so many people across the UK rely on us, we have to.
Our Creating Change for Better programme tackles the major challenges facing our business and society today and guides our efforts on where we can make the biggest difference by reducing our environmental footprint, creating healthier products and supporting our communities.
Big businesses like ours offer big opportunities. With more than 1,000 stores across the UK, from superstores and Asda Living to petrol stations, as well as depots and Express stores. £60m+ in revenue taken every day. We conduct £300m worth of transactions every week. Our website handles 2 million transactions a month. And 75% of the UK shop in Asda every year.
Rewards and Recognition
Free remote GP service
Available to you, your partner and your children, 24/7, year round.
Pension
Save for retirement with up to 7% matched contributions from Asda.
Free physiotherapy consultations
Helping you and your partner take care of yourselves with 8 free sessions per year.
Colleague discounts
15% off at our stores year round – get discounts on groceries and George clothes year round, and even special double discount events.
Company car
Choose a brand new electric company car or a cash allowance within certain roles, the choice is yours.
Mortgage advice
Whether you’re a first-time buyer, renewing your mortgage, looking at buy to lets, or simply after some advice in getting a mortgage, get free* unbiased advice through the Mortgage Advice Bureau (MAB), one the UKs largest mortgage brokers.
Confidential support helpline
Find free emotional, practical, and financial support that’s fully confidential, through a helpline that’s available 24/7, year round.
Cycle to work
Buy a bike through this scheme and save on tax and national insurance.
Financial support
Find financial wellbeing tools and support, including the ability to stream your pay.
Free eye tests
Head to our in store opticians for a free checkup and take care of your vision.
Bonus
Sharing our success with a discretionary bonus scheme that really rewards your contributions.
Cancer support
Guidance and support for you and your family, from before diagnosis, to treatment and beyond.
Paid time off
From holiday to sick leave and other types of leave, such as parental leave.
Mental health support
Access free mental health support for you and your family.
Support and advice with care
If you’re supporting older family or friends with care and support, find free, confidential information, expert support, and guidance about later life care for your loved ones through the Legal & General Care Concierge service.
Hybrid working
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
Everything that makes us different, makes us Asda
Our colleague-led inclusion networks, including our DisAbility, Race & Ethnicity, Women at Asda, LGBTQIA+, and our Wellbeing Network, are all about giving our colleagues a space to share their stories, experiences, and perspective. Supported by our dedicated Executive Ambassadors and led by our ten passionate co-chairs, our Networks help us make changes that make life better for every colleague.
Transforming communities and changing lives
Our stores, distribution centres, and head offices work in local communities across the UK – and we want to be a real part of making a difference for them. From our amazing 400 Community Champions to our charity, The Asda Foundation, we’ve got loads of ways to help local groups and charities. Our outreach programmes, grants, and Community Champions are all about listening to our communities’ needs – to shape projects and initiatives that will make a real impact for local people.
Head Office roles
Thinking bigger, looking forwards, and always asking what’s next, Our Head Office teams aren’t afraid to challenge how we think, and embrace fresh perspectives, experiences, and change – all to keep us growing.
Asda House
The heart of everything Asda in the centre of Leeds, Asda House is full of collaborative workspaces and meeting rooms where teams work together to bring brighter living within everyone’s reach.
It’s home to its own Leon restaurant, where you can get discounted food and drinks, as well as two shops and a staff discount store, where you can sometimes snap up some real end of season bargains. We also have regular atrium events, where you’ll often have a chance to sample new products, and play host to exciting celebrity guests. And you can park your car for free in our onsite parking, with electric charging points just over the road.
If you're looking for a new opportunity and you want a challenge within a fast-paced environment with great culture then a role at Asda would be ideal for you.
Polly,
Commercial and Propositions Lead
The flexibility is great, I can attend school events like sports days and I can go for my morning run when I'm working from home and in the office as they have showers.
Tom,
Seasonal Packaging Design Specialist
The role is really varied and diverse. You get involved in so many different things! Everyone is so supportive and really cares about your personal development.
Hayley,
Buying Manager
Work where it works
Here at Asda, we think that the best way to work is to do it where it works best. That’s why all of our teams who are able to work from home, work with each other to figure out a pattern that works for you all, and the business needs. So you can get the most out of work, whether that’s at home, the office, or both.