CareerZone - Senior Social Media Analyst (81039)

Job description


Senior Social Media Analyst

Job reference 81039


  • Job Title :
    Senior Social Media Analyst
  • Location:
    Asda House - Leeds
  • Employment Type:
  • Contract Type:
  • Hours per Week:
  • Salary:
    Competitive salary plus benefits
  • Category:
    Marketing & PR
  • Closing Date:
    3 October 2023
  • Line Manager
    Hannah Dove
Job Advert

We've a new and vital role within the busy social media team, helping to inform and evaluate our social strategy, expand our audience, and harness actionable insights. As an expert in this area, you'll be leading on platform implementation, roll out, process and training, as well as ensuring we are in-line with best practice for social listening and social performance analytics. ​

This role will require high levels of both analytic and strategic thinking, embedding a data-driven culture through knowledge-sharing and collaboration. ​

We're looking for Social Media Analysts who will have an in-depth understanding of how to read and interpret data (both qual & quant), excellent knowledge of social media tools and trends, and can provide deep insights to team members to help them evaluate and improve their plans.​

You'll be a natural storyteller with a strong ability to bring complex data to life and be proficient in using Sprinklr, Hootsuite & Sprout.


“Everything about Asda”

We are a values-led organisation. As such we, encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input.

Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.

We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.


“Everything you'll love ”                                                                                                                                        

  • Hybrid and flexible working – everyone is looking for that work/life balance and Asda have it on point. Flexible working meaning you work where it works to meet both your needs and the business needs
  • Discretionary bonus – Rewarding you for your hard work and efforts
  • Electric car or car allowance 
  • Company Pension Scheme matched to a limit – Looking forward to the future
  • Minimum 24 days annual leave per year plus 8 bank holidays – Making sure you take time for your self and switch off
  • 4 weekly pay – which means you get an extra payday a year
  • Digital GP and Wellbeing sessions – Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us
  • Discount off your shopping at Asda and George - with extra discounts running throughout the year – really makes a difference, saving the colleagues an average of £700 a year
  • Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business. (Link to grad scheme on Asda page)
  • Free city centre parking – you can also use it outside working hours

Plus much more!

“That's more like it”


“Find your role”

  • Be the expert lead analyst and primary contact for all social analytics queries (builds, briefs, research and reporting)
  • Analyse user engagement by researching the way customers interact with our social media platforms and help us predict future behaviour and trends.
  • Analyse complex data sets and report back to the business at agreed cadence against the metrics which matter most.
  • Keep abreast of competitor performance, making recommendations to leverage strategy and creative formats/trends to help us stay ahead of the pack ​.
  • In partnership with the media, strategy and creative teams, establish hypotheses to test key metrics to inform decisions, measure media success, and audience performance.
  • Scope, prioritize, execute tests (or work with measurement partners), and interpret test results. Aggregate learnings for distribution across social teams (reactive & planned)​.
  • Lead the development of a robust measurement framework to centrally analyse performance.
  • Build and maintain dashboards: in order to visualize data based on technical specifications, business goals, and KPIs to enable faster insights, recommendations. Tailor reporting to meet ongoing needs.


Let's find out about you”

  • Extensive expertise in deep social listening, analysis and reporting within large, fast paced business environment. Retail setting preferred (FMCG).
  • Proven experience using one or more of the following social listening tools: Khoros, Sprinklr, Hootsuite and native platform analytics.
  • Proven ability to write and present in-depth reports, providing data visualisation and insights within tight deadlines to C-suite and senior stakeholders.
  • Strong experience of stakeholder engagement, training and knowledge sharing across teams/functions.
  • Ability to confidently articulate impact of insights across teams (both written and verbal)

Find your everything at Asda” - bringing brighter living within everyone's reach.

We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda.



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Asda House - Leeds
Asda House, Great Wilson Street, Leeds, West Yorkshire, United Kingdom, LS11 5AD
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Life at Asda.

At Asda, we want to make lives easier. Happier. More fun. Watch this film to discover more about how we operate and what's important to us.

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We’re proud of our rich and diverse culture at Asda and welcome applications from anyone who has a permanent or temporary right to work in the United Kingdom.
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Former Armed Forces

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