CareerZone - Marketing Automation Product Developer (76622)

Job description


Marketing Automation Product Developer

Job reference 76622


  • Job Title :
    Marketing Automation Product Developer
  • Location:
    Asda House - Leeds
  • Employment Type:
  • Contract Type:
  • Hours per Week:
  • Salary:
    Competitive salary plus benefits
  • Category:
    Data Analytics
  • Closing Date:
    16 June 2023
  • Line Manager
    Emma Birch
Job Advert

Are you passionate about personalisation and loyalty and looking for an opportunity to use your skills to work on a large-scale Loyalty programme for a top Retailer? 

The role 

This role sits within Asda Loyalty in the CRM team. Working closely with our team members & our Decision Science & Analytics teams to define and understand business needs, translating these into Salesforce Marketing Cloud (SFMC) deliverables. 

You will be required to design and implement automated solutions utilising Marketing Cloud SQL, API integration and SSJS working closely alongside our SFMC Data Manager & Data Analyst. 

Design solutions for automated journeys utilising Journey Builder, ensuring Contact Builder configuration is used where appropriate. 

Creation of front-end email templates and cloud pages, utilising knowledge of HTML, CSS, JavaScript and AMPscript. 

Produce technical documentation and specifications for all developments, working within Agile development cycles.  Managing the SFMC backlog. 

Manage end-to-end development testing, based on our standard testing framework and taking part in peer review to test work carried out by other developers. 

Collaborate with internal data engineering teams across the business to deliver high quality solutions. 

You'll have the opportunity to enhance the day to day features used across the entire team through integrating with 3rd party applications (through the SFMC app-exchange & custom integrations). 



  • 3+ years experience working with Salesforce Marketing Cloud Platform 
  • Extensive Marketing Cloud Development experience 
  • Be comfortable guiding teams on best practices 
  • HTML, SQL and AMPscript, experience  
  • Experience setting up omnichannel journeys and automations in Salesforce Marketing Cloud 
  • Have a good understanding of the features within SFMC and how they interact with each other to get the most out of the platform. 
  • Experience in a fast-paced evolving landscape where continuous improvement is necessary. 
  • Understanding of the Software Development Life Cycle and the various stages involved. 
  • Experience integrating applications from the SFMC app exchange and creating custom integrations. 
  • The ability to understand business requirements and translate them into solutions. 


  • Experience working with projects at scale. 
  • Awareness of systems thinking, and the impact decisions have. 
  • Experience in working with Information Security and Legal teams. 
  • Understanding of data governance requirements. 
  • Visibility of SFMC product backlog and coming features/enhancements. 
  • Marketing Cloud certifications preferred 


If flexible working is important to you, then look no further! At Asda, we are proud of our culture and our commitment to flexible working. This role is based at Asda House, Leeds with the flexibility to work from home 3-4 days per week. 

You will also get an excellent benefits package including – 

  • £5,700 company car or car allowance plus discretionary company bonus 
  • Company pension up to 7% matched 
  • 10% colleague discount, free parking and many additional rewards. 

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves. 

If you have any questions, please email -

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Asda House - Leeds
Asda House, Great Wilson Street, Leeds, West Yorkshire, United Kingdom, LS11 5AD
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Life at Asda.

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Right to work in the UK

We’re proud of our rich and diverse culture at Asda and welcome applications from anyone who has a permanent or temporary right to work in the United Kingdom.
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Support with your application

We are committed to ensuring our application process is inclusive and accessible to all candidates. As a Disability Confident Employer, we are committed to working with our candidates and will make reasonable adjustments to ensure they can perform at their best throughout the recruitment process. If you need any support to make your application, please visit the Help Page on our website at and click on 'Completing your application'.

Former Armed Forces

We’re thankful for the work our armed forces do and we want to support them back into civilian life. We take pride in recruiting talented individuals from diverse backgrounds, who have many skills to grow and develop with Asda. As part of the Military Covenant, we guarantee an interview or assessment centre place for any candidate who is ex UK forces and has been honourably discharged in the last 12 months (this does not apply in Northern Ireland).