CareerZone - Events Planner (68634)

Job description


Events Planner

Job reference 68634


  • Job Title :
    Events Planner
  • Location:
    Asda House - Leeds
  • Employment Type:
  • Contract Type:
  • Hours per Week:
  • Salary:
    Competitive salary plus benefits
  • Category:
  • Closing Date:
    31 January 2023
  • Line Manager
    Natasha Dobson
Job Advert

Events Planner 

About the role: 
Working within the Customer Execution and Trading function, you will be a key part of our fast paced business, looking after Promotions and Events. 25% of total business sales are generated from a compelling customer focused promotional program, so it is imperative that the correct planning and execution is actioned. Events are a key point of difference for Asda and our seasonal aisle creates a destination shop for customers.  

You will understand and implement the correct event strategy which will make a real difference to the performance of the overall business. We are embarking on a transformation programme to improve our systems and drive our strategy forward enabling us to land customer and data driven missions in our promotional and event space in store. 

This role offers real diversity and challenge, as you will be working cross functionally within the business. Building strong and collaborative relationships with other colleagues will be key to landing a cohesive program of activity. You will be working as part of a team of 9, whose roles will cover Ambient, Fresh, Non Edible and Frozen, so you will have the opportunity to learn and gain an understanding of several areas. 



  • Management of critical paths 
  • Financial analysis and reporting of promotional and event performance 
  • Understanding the key drivers of incremental sales by category 
  • Strategic planning of your areas promotions and events 
  • Challenging traders to ensure the customer is at the heart of all activity 
  • Communicating activity to store in a timely manner to ensure correct implementation 
  • Liaising cross-functionally where stakeholder engagement is key to delivering market leading activity 
  • Management of exit strategies 


About You:

  • Strong interpersonal and communication skills 
  • The ability and confidence to influence others and negotiate effectively to achieve strategic aims 
  • Strong analytical abilities and sound financial awareness, coupled with sound Microsoft Excel skills 
  • The ability to spot and act on opportunities, to deliver ever improving ways of working 
  • Great time management skills, with the ability to priorities' short and medium term projects 
  • The ability to flex your style, engaging and working across different levels of the business 
  • Challenging the status quo and adding value where appropriate 
  • A trading background would be beneficial but not essential

If flexible working is important to you, then look no further! At Asda, we are proud of our culture and our commitment to flexible working. This role is based at Asda House, Leeds with the opportunity to work from home 2-3 days per week

You will also get an excellent benefits package including;-

  • Discretionary company bonus
  • Company pension up to 7% matched
  • 10% colleague discount, free parking and many additional rewards.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves


Close map
Asda House - Leeds
Asda House, Great Wilson Street, Leeds, West Yorkshire, United Kingdom, LS11 5AD
Share this page
Share with linkedin
Share with facebook
Share with twitter
Share with email

Life at Asda.

At Asda, we want to make lives easier. Happier. More fun. Watch this film to discover more about how we operate and what's important to us.

Right to work in the UK

We’re proud of our rich and diverse culture at Asda and welcome applications from anyone who has a permanent or temporary right to work in the United Kingdom.
As part of your assessment or interview, there are some important documents we’ll need you to bring along. There are a number of documents that can be used to prove your right to work and if you’re not sure please click here. These guidelines will help you to understand what documents are suitable.

Support with your application

We are committed to ensuring our application process is inclusive and accessible to all candidates. As a Disability Confident Employer, we are committed to working with our candidates and will make reasonable adjustments to ensure they can perform at their best throughout the recruitment process. If you need any support to make your application, please visit the Help Page on our website at and click on 'Completing your application'.

Former Armed Forces

We’re thankful for the work our armed forces do and we want to support them back into civilian life. We take pride in recruiting talented individuals from diverse backgrounds, who have many skills to grow and develop with Asda. As part of the Military Covenant, we guarantee an interview or assessment centre place for any candidate who is ex UK forces and has been honourably discharged in the last 12 months (this does not apply in Northern Ireland).