CareerZone - Customer Insight Executive (15427)

Job description


Customer Insight Executive

Job reference 15427


  • Job Title :
    Customer Insight Executive
  • Location:
    Asda House - Leeds
  • Employment Type:
  • Contract Type:
  • Hours per Week:
  • Salary:
    Competitive salary plus benefits
  • Category:
    Data Analytics, Marketing & PR
  • Closing Date:
    9 August 2021
Job Advert

Are you a customer research & insight specialist, looking for a new challenge to improve the customer experience for 18 million Asda shoppers?

This is an exciting opportunity to join Asda's Centre of Excellence in customer experience, at a time when customer understanding has never been more important.


Your role

You will support the business to understand the needs and motivators of our customers, ensuring that their voice is at the heart of business decisions, underpinned by data and insight (qualitative, quantitative and behavioural). You will work cross-functionally to answer the big strategic business questions, supporting in the delivery of projects from brief through to output.

You will bring insight to life in a compelling and engaging way, ensuring the customer is at the centre of experience design and decision making working alongside other colleagues and our partner agencies

You will  manage our online community of over 30,000 customers, ‘Pulse of the Nation', identifying new insight opportunities and leveraging findings to build on our customer understanding and sharing these with the business


About You

  • You are customer-obsessed with a desire to effect change on behalf of our customers
  • You have proven experience in a similar customer insight role, either client or agency-side
  • You have a technical research background across both quantitative & qualitative analysis
  • You have excellent project management skills and with experience managing from brief through to output delivery
  • You are able to triangulate a range of different data sources, including quantitative, qualitative and behavioural data, analyse and turn it into actionable insights, and a natural ability to story tell
  • You have strong visualisation skills and can draw concise and actionable recommendations that provide clear strategic direction


If flexible working is important to you, then look no further! At Asda, we are proud of our culture and our commitment to flexible working. This role is based at Asda House, Leeds with the flexibility to work from home 2-3 days per week.

You will also get an excellent benefits package including;-

  • Discretionary company bonus
  • Company pension up to 7% matched
  • 10% colleague discount, free parking and many additional rewards.


We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.

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Asda House - Leeds
Asda House, Great Wilson Street, Leeds, West Yorkshire, United Kingdom, LS11 5AD
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