Corporate news

Smiles all round as Pudsey Bear joins our community champions on school visits

Smiles all round as Pudsey Bear joins our community champions on school visits

Pudsey Bear has been helping our fabulous team of community champions put smiles on lots of faces this week – joining them on visits to schools, hospitals and community groups across the country in support of BBC Children in Need.Our community champions regularly give their time at local sc...
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16 Nov 2018
Stephen takes Pudsey Bear on a marathon tour of schools to support BBC Children in Need

Stephen takes Pudsey Bear on a marathon tour of schools to support BBC Children in Need

Our wonderful team of community champions across the country are supporting BBC Children in Need – like Stephen Bromby from our Boston store who's taking Pudsey Bear on a tour of 15 schools this week.Stephen wanted to give as many children as possible a chance to meet Pudsey to inspire...
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15 Nov 2018
How Ed's visit to German Christmas markets inspired our new cinnamon and maple nut mix

How Ed's visit to German Christmas markets inspired our new cinnamon and maple nut mix

The tradition of eating nuts at Christmas dates back to the 12th century when French nuns began leaving stockings full of fruit and nuts at the houses of those in need. They were inspired by the legend of Saint Nicholas who left gold coins in the stockings of three girls who had hung up the stock...
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13 Nov 2018
'Inclusive Hour' pioneer Simon on why he's supporting the Purple Tuesday initiative

'Inclusive Hour' pioneer Simon on why he's supporting the Purple Tuesday initiative

I see the launch of Purple Tuesday as a huge step forward towards driving the agenda around inclusivity and making store environments accessible to all. The world is learning that not all disabilities are visible.Its aim is to provide an inclusive shopping experience for everyone and at Asda we&a...
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12 Nov 2018
Our Harry Potter advent calendar adds a touch of magic to the Christmas countdown

Our Harry Potter advent calendar adds a touch of magic to the Christmas countdown

We've launched a range of alternative advent calendars for people looking for a different way of counting down the days until Christmas – and they're already getting lots of people excited.Our alternatives to traditional and chocolate-based advent calendars range from make-up to t...
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09 Nov 2018
Customers and colleagues team up to support the Poppy Appeal at Asda

Customers and colleagues team up to support the Poppy Appeal at Asda

A big thank you to everyone who's supported the fantastic Royal British Legion collectors who've been raising money for the Poppy Appeal in our stores in the run-up to Remembrance Sunday.Emma and John Kavanagh, pictured above with our Gosforth store's community champion Michelle Ca...
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09 Nov 2018