Benefits you’ll only find here
10% off Asda pet insurance
10% off selected Asda Pharmacy services
10% off Asda Tyres
20% Asda Travel insurance
30% off Asda Mobile bundles

We are a values-led organisation. As such we, encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input.
Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.
We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.
Hybrid and flexible working – everyone is looking for that work/life balance and Asda have it on point. Flexible working meaning you work where it works to meet both your needs and the business needs.
Discretionary bonus – Rewarding you for your hard work and efforts.
Company Pension Scheme matched to a limit – Looking forward to the future.
Minimum 24 days annual leave per year plus 8 bank holidays – Making sure you take time for yourself and switch off.
4 weekly pay – which means you get an extra payday a year.
Digital GP and Wellbeing sessions – Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us.
Discount off your shopping at Asda and George - with extra discounts running throughout the year – really makes a difference, saving the colleagues an average of £700 a year.
Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business.
Free city centre parking – you can also use it outside working hours.
Plus, much more!
We do experience a high volume of applications for this type of role; therefore we may decide to close the advert before the deadline so please register your interest as soon as possible.
As a UX Researcher working within the UX & Optimisation team, you will lead on a range of initiatives to help to deliver World Class digital experiences on George.com and explain the ‘why’ to the ‘what’ of data and analytics. Utilising qualitative and quantitative research methodologies you will keep the customer at the heart of everything we do, influencing decisions with data-backed insights to improve the end-to-end online experience.
Conduct regular conversations with our customers to ensure we build the right experiences to solve their problems.
Encourage the business to make product decisions based on customer insight, data and research evidence.
Share insights in appropriate formats to aid understanding and knowledge.
Work closely with Optimisation to drive experimentation and personalisation initiatives with data-backed insights.
Seek to improve processes and ways of working – spotting opportunities for collaboration and creating efficiencies for colleagues and customers.
Be the voice of the customer within the ecommerce function.
Experience in UX Research in a large-scale ecommerce environment.
Ability to utilise a range of research methodologies at various stages of the User Centred Design process.
Proficient in gathering and delivering customer insights.
Strong communication and stakeholder management skills.
Confident in project scoping and planning, as well as hands-on execution of running research studies.
A flexible, confident and tenacious attitude with strong influencing skills.
We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda.
Our hybrid way of working gives you the choice to work where it works. This enables you to chose where you’ll be the most effective. It offers a mix of working from home and in an office environment that works best for you and your team.
You will also get an excellent benefits package including;-
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
We’re a really values-led organisation. Our mission means we encourage everyone to be open and honest. We work creatively and collaboratively with each other, valuing everyone’s input. We get on with things, we make them happen. As so many people across the UK rely on us, we have to.
Our Creating Change for Better programme tackles the major challenges facing our business and society today and guides our efforts on where we can make the biggest difference by reducing our environmental footprint, creating healthier products and supporting our communities.
Big businesses like ours offer big opportunities. With more than 1,000 stores across the UK, from superstores and Asda Living to petrol stations, as well as depots and Express stores. £60m+ in revenue taken every day. We conduct £300m worth of transactions every week. Our website handles 2 million transactions a month. And 75% of the UK shop in Asda every year.
10% off Asda pet insurance
10% off selected Asda Pharmacy services
10% off Asda Tyres
20% Asda Travel insurance
30% off Asda Mobile bundles
Available to you, your partner and your children, 24/7, year round.
Save for retirement with up to 7% matched contributions from Asda.
Helping you and your partner take care of yourselves with 8 free sessions per year.
15% off at our stores year round – get discounts on groceries and George clothes year round, and even special double discount events.
Choose a brand new electric company car or a cash allowance within certain roles, the choice is yours.
Whether you’re a first-time buyer, renewing your mortgage, looking at buy to lets, or simply after some advice in getting a mortgage, get free* unbiased advice through the Mortgage Advice Bureau (MAB), one the UKs largest mortgage brokers.
Find free emotional, practical, and financial support that’s fully confidential, through a helpline that’s available 24/7, year round.
Buy a bike through this scheme and save on tax and national insurance.
Find financial wellbeing tools and support, including the ability to stream your pay.
Head to our in store opticians for a free checkup and take care of your vision.
Sharing our success with a discretionary bonus scheme that really rewards your contributions.
Guidance and support for you and your family, from before diagnosis, to treatment and beyond.
From holiday to sick leave and other types of leave, such as parental leave.
Access free mental health support for you and your family.
If you’re supporting older family or friends with care and support, find free, confidential information, expert support, and guidance about later life care for your loved ones through the Legal & General Care Concierge service.
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
Our colleague-led inclusion networks, including our DisAbility, Race & Ethnicity, Women at Asda, LGBTQIA+, and our Wellbeing Network, are all about giving our colleagues a space to share their stories, experiences, and perspective. Supported by our dedicated Executive Ambassadors and led by our ten passionate co-chairs, our Networks help us make changes that make life better for every colleague.
Our stores, distribution centres, and head offices work in local communities across the UK – and we want to be a real part of making a difference for them. From our amazing 400 Community Champions to our charity, The Asda Foundation, we’ve got loads of ways to help local groups and charities. Our outreach programmes, grants, and Community Champions are all about listening to our communities’ needs – to shape projects and initiatives that will make a real impact for local people.
The brand that revolutionised the UK fashion market, our George teams are all about style – at a fashionable price. So from school uniforms and home essentials to clothes hauls, every customer can find everything they need, and a style that’s completely their own.
Nestled in the Midlands countryside in Lutterworth, Leicestershire, is the heart of all things George. With free parking as well as collaborative working spaces and meeting rooms, you’ll also find a George sample store here. So, you can grab discounted products before heading to Leon, where you can get discounted coffee and snacks, or to our shop, where you can find Asda Food-to-Go.
The most exciting thing about my role is travel. We get to go to LA, Tokyo, New York, the list goes on! And that travel helps inspire our designs.
Sophie,
Junior Designer,
Lutterworth
The most exciting thing I've been involved with at George is building a close association with Tickled Pink, a breast cancer care charity that we’re really proud to support.
Pia,
Senior Buying Manager,
Lutterworth