Customer Insight Planner - Customer and PropositionHead Office

The Market Insight team play a key role in delivering insights that both reveal opportunities and inspire action across the business. As an Insight Planner, you will support the Market Insight team to work in partnership with senior stakeholders across the business, ensuring insight is at the heart of key business decisions. Here you will use Nielsen and Kantar data alongside other sources to create and deliver compelling action led insight.

Stakeholders will include senior leaders across the business.

“Everything about Asda”

We are a values-led organisation. As such we, encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone’s input.

Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.

We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.

“Everything you’ll love ”

  • Hybrid and flexible working – everyone is looking for that work/life balance and Asda have it on point.

  • Discretionary bonus – Rewarding you for your hard work and efforts

  • Company matched pension – Looking forward to the future

  • 25 days annual leave per year plus 8 bank holidays – Making sure you take time for your self and switch off

  • 13 paydays a year – who doesn’t love an extra payday?

  • Digital GP and Wellbeing sessions – Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us

  • Discount off your shopping at Asda and George - with extra discounts running throughout the year – really makes a difference, saving the colleagues an average of £700 a year

  • Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business. (Link to grad scheme on Asda page)

  • Free city centre parking – you can also use it outside working hours

Plus much more!

“That’s more like it”

“Find your role”

Reporting to the Customer, Trade Planning, and Proposition Market Insight Manager this role will support numerous teams across Grocery, General Merchandise, George to understand performance trends and inspire action. You will:

  • Help the business understand our Grocery & Non-Food market performance, communicating the performance narrative and translating complex data into simple actionable insights

  • Be the voice of the customer – staying close to our customers and their needs to ensure that they are at the heart of key business decisions

  • Own market performance reviews for key events, helping the business to understand our performance and opportunities for growth

  • Support the development of our Customer Trade Plan leading on two Quarters of activity

  • Support in the facilitation of the insight sharing programme to disseminate key insights to the relevant stakeholders around the business in a timely and action orientated manner

  • Be a key point of contact with relevant teams across the business; build strong and productive relationships, understand their needs and priorities and identify the best way to fulfil these

  • Have the opportunity to deliver presentations to senior stakeholders

  • Be innovative in thought, exploring and combining multiple sources working collaboratively across our insight and analytics functions; this will include Kantar, Nielsen, trend forecasts, customer research, experience measures, finance reports

  • Drive the use of Nielsen & Kantar data across teams, embedding self-serve tools and supporting on key strategic deliverables

  • Manage all regular reporting for Nielsen & Kantar along with communication of these to the business

  • Lead the administrative functions of the team through managing the central workplan and take on the role of Budget champion

“Let's find out about you.”

You will need to demonstrate:

  • A passion for driving change through action focused insight

  • A positive attitude & curiosity is key – a willingness to seek out new information to help drive the business forward

  • Project, stakeholder and time management skills with the ability to work under pressure and to tight deadlines with a flexible approach

  • Some experience of working with external experts on market data is preferred

  • Confidence working with numerous data sources

  • Ideally experience within a similar Insight or Category role, within Retail or FMCG (agency or client side)

“Find your everything at Asda” - bringing brighter living within everyone's reach.​

We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda.

Work Where it Works

Our hybrid way of working gives you the choice to work where it works. This enables you to chose where you’ll be the most effective. It offers a mix of working from home and in an office environment that works best for you and your team.

You will also get an excellent benefits package including;-

  • Discretionary company bonus
  • Company pension up to 7% matched
  • 10% colleague discount, free parking and many additional rewards.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves

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