Community ChampionStore

Customers tell us that their local community really matters to them, and our Community Champion role brings stores and colleagues closer to the communities where we live and work.

We’ve more than 380 dedicated Community Champions based in our stores across the UK who work with local charities and groups to deliver services and support in your community. From outreach programs to grant giving, our Community Champions are here to transform local communities and improve the lives of those within them.

As the face of Asda in your local area, you’ll be the driving force behind our support of good causes and manage the relationships with local non-profit groups.

You’ll help deliver our community strategy which focuses on:

You’ll spend time each week delivering outreach programs in the local community, providing donations of goods, coordinating our Green Token Giving programme and helping local groups to access funding from the Asda Foundation. You’lll donate in- store space to local causes to enable them to raise awareness and fundraise for the services they offer in the local community.

In your role as an Asda Community Champion, you’ve a great opportunity to offer much needed support to local charities and good causes; through your work and with the Asda Foundation, you’ll know the issues affecting our customers and provide support to the people that need our help. We’re passionate about our national partnerships, Tickled Pink and BBC Children in Need and you’ll be an integral part of energising the whole store to get involved in fundraising activities for these campaigns.

As part of your role, you’ll be measured on the following deliverables:


Donations of Goods

Asda Foundation grant applications

Fundraising for our national charities

Inviting local charities in to store so promote their charities, raise awareness and fundraise

Promoting your community activities on our internal social platform, Storyfinder

The role would suit someone who:

Is enthusiastic, independent, and sociable

Is able to take initiative and get things moving

Loves connecting with people with an inspirational communication style

Is comfortable with all aspects of technology, including social media, Zoom, Microsoft Office and Outlook.

Is committed and dedicated to making a difference

Is adaptable and will try different ways to get a successful outcome

Is eager to learn, with an appetite for self-led learning

Is focused with an eye for detail

Lives in, or near, the community they serve

What you will do:

Manage budgets and donation requests (including Asda Foundation grants), ensuring legal compliance is delivered accurately and on time

Report and accurately record donations on our internal management systems

Using great planning, enthusiasm and an inspirational communication style, you’ll successfully follow and deliver community activities and charitable fundraising events with customers and colleagues

Drive awareness of your store’s activity out in the community, posting your events on Storyfinder

Build and manage external relationships and correspondence with your local community creating strong networks and helping to build more resilient communities


Role fulfilment is dependent on DBS checks; as provided by Asda

We’re one big team, so we’re looking for helpful, outgoing people who can get along with and support others.

Your Benefits

Alongside a competitive salary, you'll get lots of other great benefits too, including 10% off your Asda shopping, incentive schemes, a pension scheme, and discounts across a range of services and activities, from airport parking to theme parks and cinemas.

Apply today by completing an online application…

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