Noor

• Wendy
  General Store Manager
• Nathen
  General Store Manager
• Mark
  Night Manager
• Denise
  Pharmacist
• Charlotte
  Trading Assistant
• Keith
  George Living Manager
• Suff
  IT Helpdesk Analyst
• Helen
  Merchandising Manager
• Craig
  Web Merchandising Assistant
• Andrew
  Transport Operations Manager
• Mark
  General Store Manager
• Noor
  Buyer, World Foods Team
• John
  Trading Manager for ASDA Living
• Wilma
  George Manager
• Emma
  Senior Manager in ASDA.com
• Rob
  Optometrist
• Richard
  Operations Manager
• Maria
  Marketing Manager for stores
• Katie
  Product Development Manager in Financial Services
• Gavin
  HR Manager in North London
• Andrew
  Finance Manager in Distribution
• Rebecca
  Public Relations Community Officer
• Julie
  Employee Relations Manager
• Jill
  Dispensing Optician
• Andrew
  Store Manager
• Gareth
  Distribution Operations Manager

Noor
Buyer, World Foods Team
ASDA House

Hi, I'm Noor and I work as a Buyer in the World Foods Team, which is part of our Emerging Markets Team. We are a fairly new team at ASDA which was formed due to customer demand for new products in categories such as Fair Trade, Organic ranges, Locally made and sourced products and Ethnic Foods.

What I enjoy about working here is there are lots of opportunities to broaden your experience and further your career. When I joined ASDA in 2002, I worked in my local store and then moved into our home office in Leeds. Since then I've worked in HR, Marketing and Merchandising before I became a Buyer. There are so many different business areas at ASDA, finding your true potential is not an issue and I've certainly found mine!

Being a Buyer is all about delivering for our customers. Getting the right products, in the right stores at the right price! We do this by listening to our customers and our colleagues, working in partnership with our suppliers and with other product categories across ASDA and by seeking to understand the market trends both now and in the future.

My biggest and most rewarding achievement to date was bringing 700 new ethnic food products to ASDA in 2007 - that's the equivalent to a full aisle of products! Feedback from our customers about the new lines has been outstanding and this has not only facilitated massive growth in the ethnic foods area but has also given ASDA key market share versus our competitors.

'Home' for many of our customers is abroad, for example, in Poland, so it's really important we strive to give these customers their essentials in our stores. To gain a better understanding of the ethnic food ranges and customer needs, our team visited Poland to carry out research last year, which was a really interesting part of my role. We also get behind driving events in store, which ASDA is famous for, such as Eid, Diwali and Passover as well as Easter and Christmas.

Through the work my team has done, ASDA has been awarded for key awards, including the Race for Opportunity Supplier Diversity award in October 2008. Suppliers have been a key part in our success in the Ethnic Foods area and through collaborative partnerships our suppliers have also benefited from our growth.

I would definitely recommend a Buying role, everyday brings something new, exciting and challenging!