Our customers come to us for high quality products at lower prices. Our Buying teams make this promise a reality - and it's an incredibly skilled, creative and frenetic business. Think of a financial trading floor and you'll get an idea of the adrenalin levels in the Buying team.
In over 100 product categories across food and home & leisure, they source products and deal with suppliers from all over the world. They control the profit and loss of their category, using cost price negotiation, range, pricing, promotions and marketing to deliver innovation, quality and value. It's a testament to their skill that we've been voted the UK's Best Value Retailer for 14 years running, and recognised as Britain's Favourite Supermarket in 2011.


