With more and more people shopping online, especially when they're squeezed for time, the digital marketplace has become a crucial battleground. Customers want faster, easier and better. And that's exactly what the Asda.com team is giving them. Whether they're shopping for groceries, general merchandise, George clothing or even financial services, we make sure their online experience is second to none.

Operations

Here there are three teams, focusing on digital operations, web merchandising and content.

The Operations team makes sure that all our online processes are simple, effective and financially lean. Putting the customer at the heart of all their decision making, they're involved from the point where a product is sourced to the moment it is delivered to the customer's door.

The Web Merchandising team takes care of the look and feel of the Asda Direct website across all the home and leisure products. Essentially the challenge is to make the customer's life easier while maximising our sales potential. We do this using analytical tools to gain insight into customer behaviour while constantly reviewing  the digital marketplace to make sure we're at the forefront of web development.

The Web Content team has a big job to do in managing all the product and event information you see on the Asda Direct website, from item descriptions and images to animated demos. They work very closely with our trading floor, suppliers and other teams to make sure everything is accurate, on brand and up to standard. 

Asda.com Digital Marketing

The digital space is one of the most exciting areas for marketing people and Asda.com is no exception. To stay ahead we need to keep listening closely to customers to understand how their needs are changing as the digital landscape becomes more sophisticated with evolving technology.

We execute campaigns across a wide variety of digital channels, including search, email, social networks, leaflets, in-store advertising and other online and offline assets. Customer insight and conversion teams do the research to ensure we're continually giving our customers the best digital experience.