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“We're going to become Britain's most trusted retailer” announced CEO Andy Clarke.
It's what customers need in these uncertain times, with people feeling the pinch and growing cynical about big businesses, trust is everything, and it will stem from sticking to our three Beliefs that underpin everything we do, every single day.
Each of these translates in different ways into our different jobs.
Service to our customers could be about sourcing great products at amazing prices, or getting the truck to the store on time. Motivating and developing your team to be the best they can be. Paying suppliers on time. Being happy to help. Consistently exceeding our customer's expectations.
Respect for the individual is thinking of colleagues and customers as one big family. It's being ready to offer support. It's listening, hearing and doing. It's creating opportunities for the young and unemployed. It's offering IVF drugs without profit. It's getting more women into leadership. It's promoting health and well being. It's behaving with integrity. It's caring about people.
Striving for excellence is about being the best we can be, then finding ways to be even better. Ways to drive down prices by driving out waste. Ways to design better stores. Better ways to help the environment. Better ways to train people. Ways to become more diverse. Ways to make people's lives better.
We're going to become Britain's most trusted retailer. Take a look at some of our recent achievements, and you'll see we've already raised the bar very high: